The Intuit founder talks about effective decision-making, encouraging experimentation and the advances he thinks will change the way business is done.
Scott Cook explains why it's a golden age for entrepreneurship everywhere.
Paying close attention to unexpected ways customers are using your product or service can lead your business down a more successful path.
To encourage innovation, eliminate hierarchical decision-making and run real-world experiments instead.
You don't win loyalty with words. Your employees must feel like you value their best ideas.
Scott Cook predicts which audacious ideas will fundamentally change the future of technology, health and business.
TECHNOLOGY 'It's Never Been Easier to Grow a Company'4:23
LEADERSHIP Take Advantage of Surprises4:18
INNOVATION Make Decisions by Experiment, Not PowerPoint7:03
PEOPLE Winning the Loyalty of Your Team4:41
THE FUTURE The Power of User Contributions4:14