The founder of oneforty explains how entrepreneurs can become smarter and more effective on social media.
Social media isn't just about building relationships--it's about attracting the right kind of customer and making them happy.
If your social channels generously provide useful content to your audience, you'll end up with engaged, enthusiastic fans.
To gain influence organically, treat social media more like a cocktail party and less like a sales pitch.
Make sure you have the right tools to measure and understand your social media stats in order to maximize your return.
Learn to take advantage of the global audience and the flow of information on social media.
Laura Fitton answers questions on social media tools, the dangers of buying followers, finding appealing content and who to follow.
MARKET Use Social Media to Win Your Niche5:47
VALUE What Social Media Followers Want7:10
ENGAGE How Generosity Builds Social Influence4:47
MEASURE Harness the Power of Analytics7:53
CONTENT 'The Message Is the Influencer'6:20
Q&A Which Social Tools Do You Really Need?8:43