Laura Fitton: Mastering Social Media for Business
The founder of oneforty explains how entrepreneurs can become smarter and more effective on social media.
Market Social media isn't just about building relationships--it's about attracting the right kind of customer and making them happy.
Value If your social channels generously provide useful content to your audience, you'll end up with engaged, enthusiastic fans.
Engage To gain influence organically, treat social media more like a cocktail party and less like a sales pitch.
Measure Make sure you have the right tools to measure and understand your social media stats in order to maximize your return.
Content Learn to take advantage of the global audience and the flow of information on social media.
Q&A Laura Fitton answers questions on social media tools, the dangers of buying followers, finding appealing content and who to follow.