You're used to hearing from marketing professionals that your company should be engaged on Twitter, Facebook, LinkedIn and Pinterest. But what about Reddit? 

Reddit had more than 90,900,000 unique visitors last month, according to the company's webpage. Sure the site, which is centered around online discussion forums, is known for attracting some zany characters. 

"Creators of Reddit developed the site as a sharing platform so that users could get involved in all sorts of weird and wacky topical chats," Influence Agents CEO Matt Hodkinson wrote in a recent blog post. Influence Agents advises businesses on their social media strategies. 

"This site is primarily for those to share their opinions and passions online in a forum style environment." And that passion could work in your favor. You can be sure you'll be targeting users who have already shown an interest in certain topics related to your business, Hodkinson said. 

Hodkinson discussed five tips for businesses looking to establish a presence on Reddit. Here's what you should know:  

  1. Only post if you're adding to the conversation. Otherwise your content will get pushed to the bottom of the discussion thread. 
  2. Constantly engage. Site content turns over fast, and your company will be forgotten if you're not consistently posting.
  3. Note the rules. Some sub-reddits have strict rules when it comes to posting. Be sure you're not spamming users. 
  4. Set up an AMA. An AMA (Ask Me Anything) is an online chat that has featured well-known figures like President Obama, Bill Gates and Tony Hawk. If you're working with a known thought leader, consider setting up an AMA with him or her. 
  5. Beware of trolls. Reddit is known for attracting rabble-rousers, so refrain from posting about controversial topics. 

You can read Hodkinson’s full post here