College-review service Unigo announced today that it was acquired by EdPlus Holdings, a company that matches students with schools, financing, jobs and internships.
According to a press statement, Unigo.com will be consolidated with several other college and scholarship search products from EdPlus Holdings. An EdPlus spokesperson said the acquisition means the company can reach more than 50 percent of all students currently searching for colleges.
Jordan Goldman, an Inc. 2011 30 Under 30 alum, founded Unigo in 2008. Previously while in school at Wesleyan University, Goldman edited a college review book called The Students’ Guide to College, throughwhich he aimed to provide much more honest reviews compared to what was out there.
Upon graduating, Goldman decided to take the idea online. He initially received an angel investment that allowed him to hire 25 recent graduates. Their job was to tap as many students nationwide for their thoughts on their current institutions.
Today, Unigo has crowd-sourced a total of more than 250,000 comments, photos and videos that make up reviews for more than 6,500 campuses across the United States. In 2013 the site saw more than 14 million unique visitors.
"The entire Unigo team will be staying on board after the acquisition, and with support from our acquirer EdPlus / Aequitas Capital, we will expand past 40 employees by the end of 2014," Goldman wrote in an email statement. And, as for Goldman, he will assume the role of Vice President of Business Development and Innovation for EDPlus Holdings.