Growing a fanatical following isn't something only Apple can achieve. 

You're probably already doing a lot to earn your customers' love and affection without even thinking about it -- for example, incorporating great design into all of your products. But you might also want to start going out of your way to let them know that the feeling is mutual. Send them emails. Make them laugh. Keep them informed. In this infographic created by Column Five on behalf of customer engagement company Get Satisfaction, you'll pick up some more tips for building customer loyalty.