MARKETING

How Data Can Make a Smooth Path to Purchase (Infographic)

Here's how to make sure you online customers don't face any roadblocks on their way to making a purchase.
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The road to securing an online customer's purchase is not all that straightforward. Before consumers ultimately make their buys, they could easily abandon whole the process--maybe because they saw a negative online review or they struggled with the checkout process. But there are plenty of strategies you can use to ensure that customers reach the virtual checkout aisle with every intent to buy. 

Consider some of the facts presented in this infographic by Column Five and recommendation software company Baynote


Last updated: Jun 25, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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