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MARKETING

How Top e-Commerce Companies Keep Customers Coming Back (Infographic)

Here's how some of the most popular websites use data-driven product recommendations to figure out what customers want next.

From suggesting the perfect movie to the best place to take a Saturday night date, predictive analytics are getting better at figuring out what people want. Companies such as Netflix, OkCupid, and Amazon are among those that use this information to their advantage to keep customers coming back for more. And their recommendations succeed in getting millions of them to come back regularly.

This infographic by Column Five and Lattice Engines takes a look at companies that are capitalizing on predictive analytics and how they do it.


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Last updated: Jul 18, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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