From suggesting the perfect movie to the best place to take a Saturday night date, predictive analytics are getting better at figuring out what people want. Companies such as Netflix, OkCupid, and Amazon are among those that use this information to their advantage to keep customers coming back for more. And their recommendations succeed in getting millions of them to come back regularly.

This infographic by Column Five and Lattice Engines takes a look at companies that are capitalizing on predictive analytics and how they do it.