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DATA DETECTIVES

How to Reach Your Next Big Customer: Generation Z (Infographic)

Generation Z'ers have a distinctly different worldview compared to those from generations before them.
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They are practical, resourceful, and driven, and they have very short attention spans. Generation Z--made up of teens and tweens 19 years old and younger--is not to be confused with the Millennials that precede them. Forty percent of this multifaceted generation spends at least three hours on computers each day for non-school-related activities, providing you with a big opportunity to meet them online.

The infographic below by Column Five and marketing automation software company Marketo paints a picture of Generation Z and lays out several tips for how to best connect with it.


Last updated: Aug 12, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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