They are practical, resourceful, and driven, and they have very short attention spans. Generation Z--made up of teens and tweens 19 years old and younger--is not to be confused with the Millennials that precede them. Forty percent of this multifaceted generation spends at least three hours on computers each day for non-school-related activities, providing you with a big opportunity to meet them online.

The infographic below by Column Five and marketing automation software company Marketo paints a picture of Generation Z and lays out several tips for how to best connect with it.