It never hurts to get a quick refresher on the startup funding process. First, recognize that it isn't your only option, as the bootstrapping approach might better suit your startup. But if outside funding is the route you want to take, it's crucial to understand how, as you take more investment, your slice of the company pie decreases. Hopefully, this means your company is growing, too, so that you wind up with a small slice of a much larger pie.

For an idea of how this process works, follow of the story of a hypothetical startup in the infographic from Funders and Founders' information designer Anna Vital.