Sixty percent of consumers are more likely to buy from companies that create custom content. And while many companies have already decided to make content marketing a priority, developing a solid strategy for it doesn't come easily to most. Where should you be focusing your attention? Surprisingly, recent research suggests that your product collateral--you know, the physical brochures advertising your offerings--provides some of the best ROI for relatively low cost.

Continue reading this infographic by Column Five and Captora to find out which other content types are worth considering.