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Content Marketing: How to Get the Biggest Bang for Your Buck (Infographic)

Not all content marketing is worth your time and money. Here's what you should focus on for the biggest impact.
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Sixty percent of consumers are more likely to buy from companies that create custom content. And while many companies have already decided to make content marketing a priority, developing a solid strategy for it doesn't come easily to most. Where should you be focusing your attention? Surprisingly, recent research suggests that your product collateral--you know, the physical brochures advertising your offerings--provides some of the best ROI for relatively low cost.

Continue reading this infographic by Column Five and Captora to find out which other content types are worth considering. 


Last updated: Aug 11, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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