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DATA DETECTIVES

The Cost of Too Much Data (Infographic)

There's no doubt that Big Data is impacting your sales and marketing teams. Is it for better or for worse?
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Data can be a boon for marketing teams that use raw data sets to hone in on what it is their customers want. Yet at least 80 percent of teams say that they're sometimes hard-pressed to make sense of it all. In turn, this leads to missed opportunities and time wasted.

In this infographic, Column Five and Lattice Engines, creator of marketing and sales applications, illustrate just how much money data deluge could be costing your company.


Last updated: Jun 3, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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