Data can be a boon for marketing teams that use raw data sets to hone in on what it is their customers want. Yet at least 80 percent of teams say that they're sometimes hard-pressed to make sense of it all. In turn, this leads to missed opportunities and time wasted.

In this infographic, Column Five and Lattice Engines, creator of marketing and sales applications, illustrate just how much money data deluge could be costing your company.