MARKETING

Marketing Trend: Shift to Native Advertising Explained (Infographic)

Here's why marketers have come to value native ads.
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In light of some recent promising figures, marketers have increasingly invested in native advertising. More than half of consumers who click on native ads do so with the intention of purchasing something, compared with just 34 percent who click on banner ads. MDG Advertising created the infographic below to provide a snap shot of the state of native advertising today -- and where it's headed.


IMAGE: Inc.
Last updated: Apr 23, 2014

LAURA MONTINI | Staff Writer

Laura Montini is a reporter at Inc. She previously covered health care technology for Health 2.0 News and has served as an associate editor at The Health Care Blog. She lives in San Francisco.




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