The Playbook
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How to Measure Your Social Impact

Lauren Bush Lauren explains two ways that FEED counts and communicates their social impact with customers.
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Video Transcript

00:10 Lauren Bush Lauren: FEED measures our impact two-fold. One is how much we've grown as a business, how much our sales have improved, but really the core of how we measure our impact is the amount of meals we give. So, right on our home page on our website there's a meal counter which literally goes up everyday when we make sales. So, I think it's a unique way to which FEED and other social enterprises measure the impact with a double bottom line.

Last updated: Jan 16, 2014