00:12 Lauren Bush Lauren: I think for any entrepreneur, it's so important to know what you don't know. And it's I think, for me at least, I started and I thought I knew more than I did, and the longer I'm in business, the more I realize I don't know. And it's a humbling thing, but it's such an important thing for any entrepreneur to come to terms with because then you strategically put into place, whether it's on your team, whether it's an advisor you can call upon for advice or a connection, the people you really need to get where you need to go. So, it's kinda, "get the right people on the bus in the right seats" philosophy. But it really is so important for I would say a social business, but any business.