The Playbook
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Lauren Bush Lauren: Stay True to Your Mission and Vision
 

As a social business, you can't compromise your mission--even if it means turning down some opportunities.

Lauren Bush Lauren: Stay True to Your Mission and Vision

As a social business, you can't compromise your mission--even if it means turning down some opportunities.

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Video Transcript

00:11 Lauren Bush Lauren: When evaluating what direction to go, what opportunities to take advantage of, what partners to partner with, for social businesses it's extra important to stay true to your mission, stay true to your vision, be really honest and transparent with your social mission, and never compromise, because so much is about trust, especially for social businesses, and you really can't lose that. So, at FEED I know we have turned away opportunities and partners that would help the bottom line, but I think would have undercut our brand. And you just have to make that decision, and ultimately it's about having a strong brand so we can have a strong impact.


Last updated: Dec 30, 2013