Lead Generation




Recent Lead Generation Articles

Network the Hell Out of People: 6 Expert Tips

The more smart people you know, the faster you'll be able to grow your business. But you have to go about it thoughtfully.  Read more

How to Avoid Dead-End Deals

Don't spend much time (or money) on potential "customers" until you know they're serious about buying.  Read more

5 Tips to Build a Killer Consulting Business

You already have the expertise and the contacts. So what do you do next? Here's a good place to start.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, and all they talk about is "branding." What gives?  Read more

Biggest Lie in Sales Today

Chances are, you've heard this one--many times. Don't want to hear it again? Try these tips.  Read more

QR Codes? Don't Bother. 5 Reasons

QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies.  Read more

8 Worst Lies That Sales Reps Tell the Boss

If your team is spinning these stories, beware: Your reps either can't or won't do their jobs well.  Read more

Secrets of the Email Scammers

There's more business smarts behind those Nigerian scams than you might think. A new report breaks down what makes them brilliant.  Read more

Have Customers Write Your Sales Message

Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help.  Read more

How to Pitch a CEO: 4 Tips

Get the attention of a CEO and you've upped your chances of scoring a big deal. Here's how to do it the right way.  Read more

How to Organize a Contest to Market Your Business 

Tips from Susan Koger, co-founder of Modcloth, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

How to Land That All-Important First Customer

No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers.  Read more

Without This Skill, You Won't Succeed

It doesn't matter what industry you're in. This is the one thing all successful people know how to do well.  Read more

Turn Giveaways Into Revenue Opportunities 

Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Arjun Arora, founder of ReTargeter.com, an ad serving company.  Watch video

How to Sell: 8 Essential Skills

If you haven't mastered these simple sales skills, you won't be able to sell at the highest level. Make sure you've checked them all off.  Read more