Lead Generation




Recent Lead Generation Articles

5 Tips to Build a Killer Consulting Business

You already have the expertise and the contacts. So what do you do next? Here's a good place to start.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, and all they talk about is "branding." What gives?  Read more

Biggest Lie in Sales Today

Chances are, you've heard this one--many times. Don't want to hear it again? Try these tips.  Read more

QR Codes? Don't Bother. 5 Reasons

QR codes take too much consumer time and effort. My prediction: They'll go the way of Betamax tapes and Zip drives, other short-lived, overhyped technologies.  Read more

8 Worst Lies That Sales Reps Tell the Boss

If your team is spinning these stories, beware: Your reps either can't or won't do their jobs well.  Read more

Secrets of the Email Scammers

There's more business smarts behind those Nigerian scams than you might think. A new report breaks down what makes them brilliant.  Read more

Have Customers Write Your Sales Message

Marketers aren't usually very good at writing an effective, strong sales message. You're better off asking customers for help.  Read more

How to Pitch a CEO: 4 Tips

Get the attention of a CEO and you've upped your chances of scoring a big deal. Here's how to do it the right way.  Read more

How to Organize a Contest to Market Your Business 

Tips from Susan Koger, co-founder of Modcloth, and Scott Gerber, founder of the Young Entrepreneur Council.  Watch video

How to Land That All-Important First Customer

No track record? No problem. Here's how one fledgling start-up signed up 40 Fortune 500 companies as customers.  Read more