Lead Generation


Recent Lead Generation Articles

Why Free Consulting Is a Bad Idea

By Geoffrey James |  Dec 20, 2011

If you can't draw a hard line, you may end up losing both the sale--and your shirt.  Read more


How to Win Repeat Business

By Scott Gerber |  Nov 21, 2011

Keep your customers coming back! Tips from Birchbox founders Katia Beauchamp and Hayley Barna on inspiring customer loyalty.  Watch video


Turning "Likes" Into Loot With Facebook Promotions

By Issie Lapowsky |  May 26, 2012

The social network is ideal for contests, sweepstakes, and giveaways. Here's how two companies made DIY services work for them.  Read more


Is Rewarding Customers for Referrals Worthwhile?

By Issie Lapowsky |  May 26, 2012

How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do.  Read more


How to Best Harness Inbound Marketing Leads

By Eric Markowitz |  Jul 6, 2011

Once your company gets a sales lead from your site, you'll need to make the right steps to convert them into a paying customer. Here's what you should know.  Read more


How to Drum Up Customer Referrals

By Norm Brodsky |  May 26, 2012

Norm Brodsky gives advice on how to get more customer referrals and sales leads.  Read more


A Sales Social Network

By Howard Greenstein |  Apr 7, 2011

Forget liking and photos—respond and sell something. SalesSpider is all about connecting for sales.  Read more


The Shared Experience

By Curt Finch |  Feb 22, 2011

In the old days, businesses would blast a single message through newspapers, radio, and TV.  Interaction was reduced to snail mail, phone calls, and ...  Read more


The Weirdest Place to Find a Sales Lead

By Donna Fenn |  Oct 13, 2010

You should always be on the lookout for qualified sales leads. Even, apparently, in the ladies' room.  Read more


Google Opens Local Shopping Feature to Small Businesses

By Courtney Rubin |  Sep 8, 2010

New feature aims to help turn shoppers browsing online into in-store buyers by showing what products local shops have in stock.  Read more


How to Network Effectively

By Lou Dubois |  Aug 11, 2010

Success in business requires you know what other people know but also who other people know. But networking takes more than just a LinkedIn profile or a deep...  Read more


There's No Such Thing as a Wrong Number

By John Grossmann |  Jul 1, 2010

Voodoo sales wisdom from David Rosen, the happiest cold caller you'll ever meet.  Read more


How to Harness the Power of Referrals

By Courtney Rubin |  Mar 4, 2010

For a week, forget the expensive, complicated marketing efforts and focus on something simple, cheap (and very achievable): Make a referral.  Read more


The Best Tools for Creating Online Video

By Inc. staff |  Feb 1, 2010

Comparing some of the top tools for creating viral video.  Read more


Using Viral Video to Boost Sales

By April Joyner |  Feb 1, 2010

By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads.  Read more


Converting Web Traffic Into Sales Leads

By Inc. staff |  Dec 1, 2009

Use tools like Google Analytics to boost online lead generation.  Read more


E-Mails That Sell

By Kasey Wehrum |  May 1, 2009

How to use employee e-mail as a sales tool  Read more


Nice Meeting Your Avatar

By April Joyner |  May 1, 2009

Industry trade shows go virtual  Read more


Door Knocking 3.0: Two Ways to Find New Customers

By Inc. staff |  Jan 1, 2009

Salesconx and Demandbase help you find sales leads online.  Read more


How to Get Profitable Sales Leads Online

By Leah Hoffmann |  Jan 1, 2008

The online lead generation industry has recently come under scrutiny. Here's how to make sure you get the best leads for your buck.  Read more


I Hear You're Interested In A...

By Leah Hoffmann |  Jan 1, 2008

A growing industry uses the web to help you find prospects who are open to your pitch.  Read more


More Sales Leads, Please

By Beth Kwon |  Nov 1, 2007

Or, what happened when Frontline Selling started practicing what it preaches.  Read more


What's Next: Beyond Facebook

By David H. Freedman |  Apr 1, 2007

There are people who have the answers you've been searching for. Here's how you'll find them.  Read more


Referrals: Now They're Asking and You're Making

By Keith Ferrazzi |  Jul 1, 2005

Our best resource for sales leads is oftentimes the one we frequently overlook.  Read more


Finding Sales Leads

By Rhonda Abrams |  Jun 26, 2003

Advice on how to find better sales leads for your company.  Read more