Lead Generation


Recent Lead Generation Articles

Without This Skill, You Won't Succeed

It doesn't matter what industry you're in. This is the one thing all successful people know how to do well.  Read more

Turn Giveaways Into Revenue Opportunities 

Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Arjun Arora, founder of ReTargeter.com, an ad serving company.  Watch video

How to Sell: 8 Essential Skills

If you haven't mastered these simple sales skills, you won't be able to sell at the highest level. Make sure you've checked them all off.  Read more

How to Dig Deeper into Your Web Analytics

Get a better handle on what you're tracking and why. Here's a good place to start.  Read more

Norm Brodsky on Weighing Prospective Clients

How much time is too much time for a small-but-growing company to spend talking to and preparing estimates for prospective clients?  Read more

Need a Revenue Boost? Try This Simple Formula

An easy way to break down your revenue goals into specific, actionable items.  Read more

10 Meaningless Sales Terms

At one time, these phrases made a real impact on potential customers. Not anymore.  Read more

Be More Profitable: 12 Easy Tricks

These easily implemented tweaks will help you cut sales costs while increasing revenue.  Read more

Turn Conversations into Leads 

Five tips to make casual encounters into new business opportunities. Plus, an upfront approach from Arel Moodie, co-owner of Extreme Entrepreneurship Education.  Watch video

Why Sales Hates Marketing: 9 Reasons

Here's why your marketing team and your sales team can't get along. Hint: The sales team is probably right.  Read more

9 Rules for Online Sales Presentations

Web conferences and webinars are wonderful sales tools, but you must use them properly.  Read more

12 Easy Ways to Increase Sales

Make these easy tweaks to your sales process to create a huge increase in sales revenue.  Read more

Why Free Consulting Is a Bad Idea

If you can't draw a hard line, you may end up losing both the sale--and your shirt.  Read more

How to Win Repeat Business 

Keep your customers coming back! Tips from Birchbox founders Katia Beauchamp and Hayley Barna on inspiring customer loyalty.  Watch video

Turning "Likes" Into Loot With Facebook Promotions

The social network is ideal for contests, sweepstakes, and giveaways. Here's how two companies made DIY services work for them.  Read more

Is Rewarding Customers for Referrals Worthwhile?

How Sweet Spot, a hair removal salon, used Blue Calypso's word-of-mouth solution to generate sales and repeat clients, something LivingSocial had failed to do.  Read more

How to Best Harness Inbound Marketing Leads

Once your company gets a sales lead from your site, you'll need to make the right steps to convert them into a paying customer. Here's what you should know.  Read more

How to Drum Up Customer Referrals

Norm Brodsky gives advice on how to get more customer referrals and sales leads.  Read more

A Sales Social Network

Forget liking and photos—respond and sell something. SalesSpider is all about connecting for sales.  Read more

The Shared Experience

In the old days, businesses would blast a single message through newspapers, radio, and TV.  Interaction was reduced to snail mail, phone calls, and ...  Read more

The Weirdest Place to Find a Sales Lead

You should always be on the lookout for qualified sales leads. Even, apparently, in the ladies' room.  Read more

Google Opens Local Shopping Feature to Small Businesses

New feature aims to help turn shoppers browsing online into in-store buyers by showing what products local shops have in stock.  Read more

How to Network Effectively

Success in business requires you know what other people know but also who other people know. But networking takes more than just a LinkedIn profile or a deep...  Read more

There's No Such Thing as a Wrong Number

Voodoo sales wisdom from David Rosen, the happiest cold caller you'll ever meet.  Read more

How to Harness the Power of Referrals

For a week, forget the expensive, complicated marketing efforts and focus on something simple, cheap (and very achievable): Make a referral.  Read more