Lead Generation


Recent Lead Generation Articles

The Best Tools for Creating Online Video

Comparing some of the top tools for creating viral video.  Read more

Using Viral Video to Boost Sales

By creating clever Web videos, companies like Smule and Kiva Systems explain their technology to customers and produce sales leads.  Read more

Converting Web Traffic Into Sales Leads

Use tools like Google Analytics to boost online lead generation.  Read more

E-Mails That Sell

How to use employee e-mail as a sales tool  Read more

Nice Meeting Your Avatar

Industry trade shows go virtual  Read more

Door Knocking 3.0: Two Ways to Find New Customers

Salesconx and Demandbase help you find sales leads online.  Read more

How to Get Profitable Sales Leads Online

The online lead generation industry has recently come under scrutiny. Here's how to make sure you get the best leads for your buck.  Read more

I Hear You're Interested In A...

A growing industry uses the web to help you find prospects who are open to your pitch.  Read more

More Sales Leads, Please

Or, what happened when Frontline Selling started practicing what it preaches.  Read more

What's Next: Beyond Facebook

There are people who have the answers you've been searching for. Here's how you'll find them.  Read more

Referrals: Now They're Asking and You're Making

Our best resource for sales leads is oftentimes the one we frequently overlook.  Read more

Finding Sales Leads

Advice on how to find better sales leads for your company.  Read more

Check Your Sales Leads

Use the Internet to research prospective customers before making pitches--you'll save time and money and be impressively well-prepared.  Read more

A Little Research Makes Better Cold Calls

Personalize your cold calls for better results.  Read more

What's The Value Of That Prospect?

Use these steps to help determine the value of your prospects.  Read more

When the Prospect Asks for the Price Too Early

You may find that waiting to disclose the price until after you've finished your sales presentation will result in more sales.  Read more

Striking Gold in Those Sales Leads

Make a plan for dealing with sales leads. Here are some steps to get you started.  Read more

The Rating Game

How Tom Colby of Campbell Software created a sales-lead rating system for accurately predicting a prospect's viability.  Read more

Benchmark: Death of a Sales Lead

A quick look at some figures on the usefulness of reader response cards.  Read more

Tracking Sales Leads On-Line

A software company keeps its list of potential customers on a highly-organized computer database.  Read more