Sir Audacity himself: "Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them."
Sir Richard Branson talks about entrepreneurial audacity--his own and that of his "great friends," Google founders Sergey Brin and Larry Page.
"If you set seemingly impossible challenges," says Sir Richard Branson, "you make what people believed impossible possible."
Unless you get thousands of tiny details right when you launch a new business, you'll have nothing.
Rarely does Sir Richard Branson start a business just because he thinks he's going to make money out of it.
Sir Richard Branson put a firewall between each Virgin company so that--if something goes wrong at one--it won't take down another.
In some cases--like Branson's space ship company Virgin Galactic--helpful regulators can make new business ideas possible.
How Sir Richard Branson plans to bring down the $200,000-per-ticket price to bring passengers to space.
Branson set up "war rooms" to tackle global issues like climate change and disease in Africa.
In 1991, Branson attempted a balloon flight across the Pacific Ocean with balloonist, Pers Lindstrand. Though they ended up in the Arctic, they survived.
AUDACITY Your First Venture Can Be Extraordinary2:35
COLONIZING MARS If You Don't Dream, Nothing Happens4:00
BLANK CANVAS Business Is All About Details1:46
CLEAN ENERGY Build Successful Businesses Out of Helping Lives2:25
DISASTER Big Ideas Also Mean Big Risks2:20
HURDLES Difficulties & Opportunities of Regulated Businesses2:03
SPACE TRAVEL New Technology Opens Up Markets2:26
WAR What You Name a Venture Is Important2:24
PUSH THE LIMITS Ballooning Across the Pacific, Facing Almost Certain Death2:03