Steve Jobs did. So has David Neeleman, the founder of Jet Blue. In fact, you couldn't find a successful self-made business icon who hasn't experienced multiple crushing business failures.  In today's video segment, we explore an unseen barrier that stops most people from achieving their greatest successes.

Seth Godin, himself a veteran of multiple failures, tells us that failing to persevere through adveristy prevents us from achieving real expertise in anything important because we quit just before we really learn what it takes to succeed. Even after you master all the other elements of the Business Brilliant, it won't matter unless you are ready to confront the very real and likely aspect that multiple failures stand in the way of great success.

This video was shot at Maison 140 in Beverly Hills.

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