Do you remember the folklore tale we learned in school about John Henry, the strongest man alive who raced a steam engine? That's what I think of when I think about entrepreneurs and social media.
The fact is, entrepreneurs are great networkers. In fact research shows that they are far more engaged than the rest of the population at gathering and synthesizing information. You might say it's one of the areas that differentiates them from the rest of the population and allows them to be so successful.
Social media, at first blush, feels like the steam engine compared to the strength of an entrepreneur's old fashioned networking skills. It's automated, takes less effort and gets more done faster.
If you recall the story about John Henry's race to build a portion of railway against a steam engine, you may remember that he wins the race but he also dies in the end, with his hammer in his hand.
On February 23 and February 24, we'll be meeting in the New York-New Jersey-Connecticut area to discuss how successful business owners can get the most out of social media given their already excellent networking capabilities.
Our special guests include Adam Christensen, the head of social media for IBM and Lena West, a social media consultant who helps businesses implement smart social media strategies.
For more information about this complimentary event, click here to reserve your sea
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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