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David: How I'm Turning My Product Into a Service
Bruce: How I'm Turning My Service Into a Product

Find out how Inc. 5000 CEOs seek smart ways to scale their businesses

How I Did It!


Experts frequently advise business owners who manufacture products to turn them into "services" so they can create a smoother cash flow. They also tell people who sell services to turn them into products so they have an asset to sell in the future. Which one is right? 

Meet David Harouche, the Inc. 5000-winning CEO of a product company who's transitioning to a service-based model.

Meet Bruce Eckfeldt, another Inc. 5000 honoree who runs a service-based company that's beginning to develop products. 

Find out the truth about these two competing strategies from two "on-the-ground" CEOs at this dynamic panel.

Event to be held at Inc. Magazine's Downtown Manhattan HQ.
Space is limited. Click here to see if you qualify for a complimentary pass.

Last updated: Feb 16, 2012

LEWIS SCHIFF | Inc. Business Owners Council

Lewis Schiff is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.

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