Search Engine Marketing: An Inc. 500 CEO's Take
All too often we read about the success of search engine marketing in high-tech companies. But what about brick-and-mortar businesses? Is search engine optimization a tool for growth in more traditional businesses?
We invited an Inc. 500 company CEO, Noah Lehmann-Haupt, who started his dream business, Gotham Dream Cars, with nothing more than a credit card and a computer. From day one, Noah has used search engine marketing to promote his exotic rental car business, driving it to extremely fast growth.
We've invited Noah to meet with other business owners in the New York-New Jersey-Connecticut area and asked him to lay out a roadmap--CEO to CEO--on how to put an effective search engine business development strategy in place.
Noah will be bringing his worksheets and spreadsheets so attendees can discover how he quantifies and turbocharges new business through Google, Bing and other "measurable advertising".
To find out more about this business owners "lunch and learn," click here.
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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