Noah Lehmann-Haupt, CEO of Gotham Dream Cars, and a member of Inc. Business Owners Council, led a high-octane workshop on Wednesday, April 14, at Inc. Magazine's headquarters. The topic: Fully leveraging search engine traffic to maximize your business' visibility.
Noah took us through a turbo-charged version of all that he's learned in 6 years in the driver's seat at his exotic car rental firm. He laid out a three-stage strategy for search engine success:
1. Define your keywords and keyphrases
--He offered plenty of tools to refine your keyword set.
2. Build your website "correctly"
--High quality HTML can be found using a few methodologies
3. Get links from other sites
--There are good links and bad links. Knowing the difference between them is important.
What Noah provided the attendees in his 90 minute session was "like drinking from a fire hose."
Thank you Noah for your clarity, your tactical program and sharing your hard won experience. You're in our winner's circle!
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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