On March 30, Howard Schultz will be speaking to Inc. magazine's Business Owners Council about his new book, "Onward: How Starbucks Fought for Its Life without Losing Its Soul." In this new book, Schultz chronicles his experiences re-invigorating Starbucks after stepping back part-time and seeing the brand take some hits.
Schultz's example of entrepreneurial zeal and doggedness is an object lesson for all aspiring entrepreneurs and his penchant for openness and direct talk will benefit those who attend this event.
There are a few seats left for this exclusive program, to be held at noon on March 30 in midtown Manhattan. Tickets include a complimentary copy of Schultz's new book, "Onward". Tickets are $25.
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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