Do What You Love and Follow the Money
Conventional wisdom suggests that "if you do what you love, the money will follow." Unfortunately, when I surveyed the self-made successful, they overhwlemingly disagreed with that notion. Instead, in my survey of the most successful business people in America, I learned that you must always, always look for the opportunity in business.
To see if this was true, I looked at some unusual success stories, including those from people in the arts, where becoming wealthy is the least likely outcome. By examining the most successful fine artist alive, a clown that became a billionaire and a bit-player on the sitcom Seinfeld who went on to create a cottage industry around his character, I learned that following the money is important no matter what field you choose.
Check out these stories drawn from Business Brilliant Principle #1: Do What You Love, But Always Follow the Money. And ask yourself this. Are you really interested in being successful at what you love to do?
This video was shot at Maison 140 in Beverly Hills.
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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