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"Win-Win" is for Losers

What can Will Ferrell's movie-making partner, Adam McKay, teach us about negotiating? Discover a three step formula for negotiating success.

Why is negotiating such a difficult topic for so many of us? And what do successful negotiators know that the rest of us don't? The answers to those questions are revealed in the research I did for my new book, Business Brilliant.

This video is based on the lessons I learned while talking to self-made millionaires. In it, I describe how a writer on Saturday Night Live turned his stint on the show into major Hollywood box office success and why a hostage negotiator thinks most people are too nice to negotiate well for themselves.

This video was shot at Maison 140 in Beverly Hills.

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LEWIS SCHIFF | Inc. Business Owners Council

Lewis Schiff is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.

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