"Win-Win" is for Losers
Why is negotiating such a difficult topic for so many of us? And what do successful negotiators know that the rest of us don't? The answers to those questions are revealed in the research I did for my new book, Business Brilliant.
This video is based on the lessons I learned while talking to self-made millionaires. In it, I describe how a writer on Saturday Night Live turned his stint on the show into major Hollywood box office success and why a hostage negotiator thinks most people are too nice to negotiate well for themselves.
This video was shot at Maison 140 in Beverly Hills.
LEWIS SCHIFF is the executive director of the Inc. Business Owners Council. His latest book is Business Brilliant: Surprising Lessons From the Greatest Self-Made Business Icons.
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