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Licensing In Intellectual Property
When your company needs to use a process, concept, tool—or really anything that's protected by a patent, copyright, or trademark—here's how to license it, and avoid legal trouble. Read more
Licensing (In and Out)
Licensing Intellectual Property
How can you make sure you're getting your innovations into new places while still getting a good deal for all your hard work? Follow tips from the pros. Read more
Licensing Agreements: The Basics
Here's what every small business needs to know in order to pursue a licensing arrangement Read more
4 Tips for Protecting Your Trademark
A trademark can be just as valuable as a large client, so it's of utmost importance that businesses find competent means for protection. Here are four tips for keeping your trademark safe from harm. Read more
Case Study: How to Handle a Rogue Licensee
George Schenk's largest licensee had his own ideas about running his restaurant. Was it time to cut him loose? Read more
Recent Licensing (In and Out) Articles
Negotiating for Wimps
How to ask for what you want -- and get it. Eleven tips for the confrontation-shy. Read more
How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. Read more
Steppenwolf's John Kay: My Biggest Mistake
The lead singer of Steppenwolf learned about the need to be hands-on with the business as well as the music. Read more
Licensing: Rent a Brand
The president of bird-feeder company that negotiated a license deal with Disney explains why it was a success. Read more
Negotiating Better Licensing Deals
Pharmaceuticals company strikes international deals and negotiates supply, manufacturing, and licensing agreements. Read more
Structuring a Global Licensing Deal
Structuring a U.S.-based deal with a foreign partner. Read more
License to Steal
One start-up increased sales by using an already established name for mass marketing. Read more
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