7 Iconic Bands that Changed the Business of Music
These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry. Read more
Licensing (In and Out)
Franchise Your Business: 4 Tips
This neighborhood butcher shop will grow by 30 stores in 2012 for total sales of $70 million. Here's how they did it. Read more
Have Brand, Will License
Think you've got a brand with a life of its own? Make these smart moves now. Read more
Great Start-ups Succeed on Products, not Patents
Your No. 1 job is to get to market and start making money. Here's why protecting your IP should stay off your to-do list. Read more
Zuckerberg Has a Sugar Daddy. Do You?
Even a 20-something billionaire could use a little help. He just got it from Microsoft--via a huge heap of AOL patents. Read more
Recent Licensing (In and Out) Articles
When Old IP Comes Back From the Dead
Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty. Read more
Negotiating for Wimps
How to ask for what you want -- and get it. Eleven tips for the confrontation-shy. Read more
How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. Read more
How to License In Intellectual Property
When your company needs to use a process, concept, tool—or really anything that's protected by a patent, copyright, or trademark—here's how to license it... Read more
Case Study: How to Handle a Rogue Licensee
George Schenk's largest licensee had his own ideas about running his restaurant. Was it time to cut him loose? Read more
Steppenwolf's John Kay: My Biggest Mistake
The lead singer of Steppenwolf learned about the need to be hands-on with the business as well as the music. Read more
Licensing: Rent a Brand
The president of bird-feeder company that negotiated a license deal with Disney explains why it was a success. Read more
Negotiating Better Licensing Deals
Pharmaceuticals company strikes international deals and negotiates supply, manufacturing, and licensing agreements. Read more
Structuring a Global Licensing Deal
Structuring a U.S.-based deal with a foreign partner. Read more
License to Steal
One start-up increased sales by using an already established name for mass marketing. Read more
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