Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty. Read more
Licensing (In and Out)
To take Life is Good beyond t-shirts, founder Bert Jacobs had to borrow $16.5 million to buy out licensee contracts. Watch video
These trailblazers all sparked major changes in the music business. Use their examples as inspiration to shake up your industry. Read more
This neighborhood butcher shop will grow by 30 stores this year for total sales of $70 million. Here's how they did it. Read more
Think you've got a brand with a life of its own? Here are nine smart moves to make now. Read more
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