Licensing (In and Out)




Recent Licensing (In and Out) Articles

When Old IP Comes Back From the Dead

Deceased rapper Tupac Shakur came back to the stage via hologram. What does that have to do with your IP strategy? Plenty.  Read more

Negotiating for Wimps

How to ask for what you want -- and get it. Eleven tips for the confrontation-shy.  Read more

How to Win a Trademark Battle Against a Goliath

By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same.  Read more

How to License In Intellectual Property

When your company needs to use a process, concept, tool—or really anything that's protected by a patent, copyright, or trademark—here's how to license it...  Read more

Case Study: How to Handle a Rogue Licensee

George Schenk's largest licensee had his own ideas about running his restaurant. Was it time to cut him loose?  Read more

Steppenwolf's John Kay: My Biggest Mistake

The lead singer of Steppenwolf learned about the need to be hands-on with the business as well as the music.  Read more

Licensing: Rent a Brand

The president of bird-feeder company that negotiated a license deal with Disney explains why it was a success.  Read more

Negotiating Better Licensing Deals

Pharmaceuticals company strikes international deals and negotiates supply, manufacturing, and licensing agreements.  Read more

Structuring a Global Licensing Deal

Structuring a U.S.-based deal with a foreign partner.  Read more

License to Steal

One start-up increased sales by using an already established name for mass marketing.  Read more

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