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5 Things You Need to Know Today

A roundup of the day's news that can help you and your business succeed.

1. Patent Trolls

The White House made it clear Thursday that this is year it's going to get tough on patent trolls. The bottom line: The U.S. Patent and Trademark Office has proposed new rules to make the approval process clearer and require patent holders to provide more information to the public about their holdings.--Inc

2. Smarter Smartphones

On Thursday, Google unveiled Project Tango, which aims to give mobile devices a "human-scale understanding of space and motion." Keep an eye on this project as developers start dreaming bigger than mere touch-screen apps--it could have implications for your own future app strategy.--Circa

3. Attention, Advertisers

Facebook is increasing the specificity with which brands can target consumers. Now, you can drill down to a user's exact location and target an ad to consumers who are, say, near a certain store. You can also target people with a certain job title and relationship status.--Facebook

4. Peculiar Perks

PayPal cofounder Max Levchin's latest startup, Glow, a women's reproductive health app, announced a partnership with Evernote, Eventbrite, and Domo to help their employees get pregnant. Not a joke. The companies hope it will improve recruiting efforts and employee retention.--Pando

5. IPO Watch

Grubhub Seamless is filing for a secret IPO. The online restaurant menu and order-taking company follows Twitter, Box, and most recently GoPro in using a provision in the JOBS act that grants companies earning under $1 billion in annual revenue the ability to file in private.--Wall Street Journal



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