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5 Things You Need to Know Today

A roundup of the day's news that can help you and your business succeed.
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1. Patent Trolls

The White House made it clear Thursday that this is year it's going to get tough on patent trolls. The bottom line: The U.S. Patent and Trademark Office has proposed new rules to make the approval process clearer and require patent holders to provide more information to the public about their holdings.--Inc

2. Smarter Smartphones

On Thursday, Google unveiled Project Tango, which aims to give mobile devices a "human-scale understanding of space and motion." Keep an eye on this project as developers start dreaming bigger than mere touch-screen apps--it could have implications for your own future app strategy.--Circa

3. Attention, Advertisers

Facebook is increasing the specificity with which brands can target consumers. Now, you can drill down to a user's exact location and target an ad to consumers who are, say, near a certain store. You can also target people with a certain job title and relationship status.--Facebook

4. Peculiar Perks

PayPal cofounder Max Levchin's latest startup, Glow, a women's reproductive health app, announced a partnership with Evernote, Eventbrite, and Domo to help their employees get pregnant. Not a joke. The companies hope it will improve recruiting efforts and employee retention.--Pando

5. IPO Watch

Grubhub Seamless is filing for a secret IPO. The online restaurant menu and order-taking company follows Twitter, Box, and most recently GoPro in using a provision in the JOBS act that grants companies earning under $1 billion in annual revenue the ability to file in private.--Wall Street Journal

 

 




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