7 Things You Need to Know Today
1. Google AdWords
Google has tweaked its search results again, this time to clearly identify AdWords-targeted ads. The pink shading's gone and now a small yellow box labeled “ad” precedes them. The changes appeared in November, but now most of Google's users can see them--which means, now's the time to see how your AdWords campaigns are performing.--Mashable
2. Happy Birthday, World Wide Web!
Today, the World Wide Web, created by Sir Tim Berners-Lee, turns 25 years old. Just in time for the anniversary, Pew Research issued a new report examining the future of the Web. Among the predictions: "Everything--every thing--will be available online with price tags attached." You've been warned: come up with a privacy strategy--now.--PewResearch
3. From Shoes to Coffee
Blake Mycoskie, CEO of TOMS, has announced that the shoe company, which pioneered the one-for-one model, will expand into the coffee business, donating a week's worth of clean water to someone in the developing world for every bag of coffee sold. Watch the progress of TOMS Roasting Company for lessons on the dos and don'ts of diversifying your business model.--Fortune
4. Tesla Hits a Road Block
Electric-car startup Tesla reported on its blog Tuesday that New Jersey Governor Chris Christie has decided to pursue a proposal that would prevent Tesla from selling directly to consumers in the Garden State. It would have to sell through dealerships--the middlemen Tesla has always cut out.--Tesla blog
5. Got a Mantra?
Dong Nguyen revealed the influence that helped him envision the highly addictive mobile game Flappy Bird that he created and then subsequently shut down, citing its overwhelming popularity. Nguyen followed Atari founder Nolan Bushnell's mantra behind game design: "easy to learn and difficult to master." It just goes to show, there's something to learning from the entrepreneurs who came before you.--Rolling Stone
6. First Kiss
A “social experiment in the awkwardness of intimacy,” the Tatia Pilieva-directed video of 20 strangers kissing (in pairs) went super-viral yesterday--a boon for startup clothing company Wren Studio, which funded the creative-marketing project and dressed its subjects in their 2014 fall collection.--Fast Company
7. How About a Napping Policy?
One startup is throwing its weight behind a fitting problem. Boston-based Napwell, which used Kickstarter to fund its "napping mask," has begun a petition in hopes of convincing HR departments to change their workplace napping policies. Even if they don't succeed in changing perceptions of napping everywhere, the campaign provides an example in advocacy-based marketing.--BetaBoston