Business Books


Recent Business Books Articles

Skimmer's Guide: What Chinese Want

By Leigh Buchanan |  May 3, 2012

The new book by Tom Doctoroff, the CEO of ad agency J. Walter Thompson's China offices, explores the tantalizing-but-complex market.  Read more

Are You a Leader? Fire Yourself!

By Eric V. Holtzclaw |  Apr 30, 2012

If you want to grow your business this year, give up control of day-to-day operational tasks.  Read more

Want to Build a Business to Last? Here’s the Secret

By Phil Simon |  Apr 27, 2012

Google, Apple, Amazon, and Facebook all know the strategy. Here's how you can make it work for your business.  Read more

Skimmer's Guide: The Wide Lens

By Leigh Buchanan |  Apr 3, 2012

Reviewing The Wide Lens: A New Strategy for Innovation , by Ron Adner.  Read more

Become a Household Name: 5 Tips

By Scott Steinberg |  Mar 7, 2012

You're no celebrity entrepreneur--but that doesn't mean you can't grab a little bit of the spotlight.  Read more

How to Self-Publish a Business Bestseller*

By Jeff Haden |  Mar 2, 2012

A complete guide to navigating the self-publishing industry. *Note: The best-selling part is up to you.  Read more

How to Be an Elegant Leader

By Leigh Buchanan |  Feb 28, 2012

Plenty of leaders seek to boost their performance by becoming stronger, more agile, more forceful. Matthew E. May has a whole different strategy.  Read more

Book Review: The Power of Habit: Why We Do What We Do in Life and Business

By Leigh Buchanan |  Feb 28, 2012

Author and journalist Charles Duhigg explores the power of habits--including how savvy marketers use them to activate consumer spending.  Read more

How to Become an Amazon Bestselling Author

By Scott Gerber |  Feb 23, 2012

You should strategically market your book for Amazon. Tips from Scott Gerber, author of Never Get a "Real" Job, and Jack Covert, founder of 800-CEO-...  Watch video

Skimmer's Guide: All Business is Local

By Leigh Buchanan |  Jan 24, 2012

Marketing today is all about geography, as companies try to appeal to local tastes on a global scale, writes John A. Quelch.  Read more