Why You Shouldn't Trust Hootsuite's Auto-Scheduler
Marketers can't trust predictive algorithms unless they understand exactly how they are built. Read more
Social Media
Recent Social Media Articles
Dislike: How Not to Treat Your Customers on Facebook
The owners of Amy's Baking Company Boutique & Bistro need some training in social media. Here's what they got wrong. Read more
6 Myths About Social Media Marketing
Here's why your company's Twitter, Facebook, LinkedIn, YouTube, and other social media campaigns aren't performing as well as they could be. Read more
YouTube Subscriptions: New Revenue Stream for Your Brand?
The world's biggest video site will start charging viewers to watch some premium content. Here's what it could mean. Read more
7 Ways to Create an Awesome LinkedIn Group
If this guy can build a thriving group on industrial water treatment (no, really), you can be master of your own niche on LinkedIn. Read more
Evan Williams's Start-up Secret: Just Hang On
The co-founder of Twitter and Medium, perhaps best known as @Ev, explains the power of conviction when starting a company. Read more
Why Real-Life Relationships are Key to Social Media Success
Don't stop at 140 characters and thumb-ups. Your online relationships should impact your real-world business--for the better. Read more
If You Can Only Do One Thing With Social Media, Make It This
Here's how Dave Kerpen, the CEO of Likeable Local, recommends you get started with Facebook, Twitter, and LinkedIn. Watch video
Inbound Marketing Is No Panacea
Inbound marketing is a tool in your toolkit rather than a replacement for traditional sales and marketing. Read more
Is Social Media Advertising or PR?
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Read more
