Social Media


Recent Social Media Articles

How Search Engines Rank Web Pages

Learning some database basics can give a boost to your search ranking on Google, MSN, Yahoo, and other sites.  Read more

What's Next: Stupid Productivity Tricks

Worried that employees are wasting time on the Web? Here's why you shouldn't crack down.  Read more

Online Ads that Work

Discover the types of ads, banners, and others that work -- and the effective strategies behind them.  Read more

Pop-up Ads: Problem or Profit-Driver?

Pop-ups are widely despised as annoying and intrusive--but does that mean you should avoid them?  Read more

Attention, Shoppers

Price-comparison ads help businesses lure consumers away from the sites of their rivals.  Read more

How-To | Offices and Operations

Setting Up a New Office What's the biggest hurdle your new business faces? Perhaps i...  Read more

How to Advertise Your Small Business Online

Tips on how to drive traffic to your company's website using search engine optimization, social media, and customer-driven marketing.  Read more

Survey: Small Firms Still Rely on Word-of-Mouth

Internet advertising is growing, but business owners say customer recommendations remain most effective.  Read more

How Pay Per Action Works

It's a lot like regular keyword advertising--only better, since you're charged only when a customer actually makes a call or orders something.  Read more

Why Pay For Ads That Don't Work?

Imagine if advertisers had to pay only when a customer bought something. That day may be here.  Read more

Business Groups Launch Campaign Against AOL

The online provider's plan to charge fees for bulk e-mail has drawn widespread criticism.  Read more

Decision Makers Do-si-do

As a new year starts, three key institutions--the Federal Reserve Board, the National Federation of Independent Business, and the Congressional Budget Office...  Read more

Most Likely to Succeed

Innovative tech companies prepping launches for the new year.  Read more

Inc. 500 Firm Accused of 'Illegal and Deceptive' Practices

Jan. 24, 2006 --180solutions, a fast-growing online adware firm that appeared on the 2005 Read more

Editor's Letter

Our monthly letter from the editor.  Read more

Mail

This month's letters to the editor.  Read more

Updates

Progress reports on some previous Inc. articles.  Read more

Small Businesses Spending More on Internet Advertising, Tech

Dec. 13, 2005 --Small businesses are spending more for the latest business applications as they strive to cut costs and build a customer b...  Read more

Google and Sun Team Up on Software

Oct. 7, 2005 --Sun Microsystems and Web searc...  Read more

Somebody's Watching You

Googled yourself lately? Then you know it's nearly impossible to keep anything hidden anymore.  Read more

So Many Clicks, So Few Sales

Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.  Read more

A Better Way to Surf?

Firefox fans say the new Web browser is more secure than Internet Explorer. Should your company switch?  Read more

A New Way to Find Small Businesses

Amazon's A9 Yellow Pages provide small companies with a new way to be found on the Internet.  Read more

Conquering the Digital Haystack

New start-ups are changing the way people search the Web -- and the way advertisers reach them.  Read more

Live And Let Drive

Aston Martin's DB9 coupe leaves its pilot shaken and stirred.  Read more

Taming the Beast

Affiliate marketing is inexpensive and effective--provided you keep your affiliates on a short leash.  Read more

Pop Art

Next time you're with a bunch of frequent Internet users, try this survey. First, request a show of hands from those who like pop-ups -- t...  Read more

Test Page for Best Cities

testpage  Read more

Darn Those Pop-Up Ads! They're Maddening, But Do They Work?

They create as much clutter as those slippery advertising inserts that fatten a Sunday newspaper and are as inescapable as humidity in August. But just ho...  Read more

What's Next: Do One Thing Right

Smart companies are finding ways to make money on the Net.  Read more

Booking Travel on the Internet

In the first article of a two-part series, Rhonda Abrams offers tips and tricks for using the Web to make travel reservations.  Read more

Bryce Goggin's Church

Bryce Goggin has taken a de-sanctified church and turned it into his dream recording studio.  Read more

Ideas For Sale

Is the world ready for an eBay of ideas?  Read more

Affiliate Advertising: Friend to the Bottom Line

Before the dot-com crash, many startup Internet companies were encouraged by venture capitalist firms to spend ever more ridiculous sums to acquire custom...  Read more

Should You Outsource Your SEO Campaign?

Company representatives often ask me whether they should outsource their search engine optimization (SEO) campaigns. I've read many articles by tho...  Read more

Best of the Web: Doing Business Online

Since April 2000, Inc. has enlisted entrepreneurs to rate Web sites in various categories for its Best of the Web feature. Gathered here are thei...  Read more

Talent Scouting

Finding talent on the Web.  Read more

Is Linking Exposing Your Company to Liability?

Can one of the most common practices on the Internet subject your company to liability? Surprisingly, the answer is yes. Case law from the United States a...  Read more

Banner Ad Real Estate: Look Before You Leap

Banner design is not as simple as coming up with eye-catching, innovative designs and placing them on targeted Web sites. Effective banner designer...  Read more

Energy Goes Cellular

Along with more competition and -- theoretically, at least -- lower prices, energy deregulation is bringing some uncertainty to the nation's power grid. A...  Read more