5 Twitter Lessons From the Obama and Romney Campaigns
Twitter has grown exponentially since the last Presidential election. Here's how both candidates are using it--and you can too. Read more
Social Media
Recent Social Media Articles
Beginner's Guide to Social Media Strategy
Jumpstart your social media plans with this strategy for newbies. Read more
Going Mobile? Make It More Than a Marketing Strategy
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready? Read more
Need to Give a Speech? Don't Forget to Do This
You've prepped your talk and calmed your nerves. But here's one step you might be forgetting. Read more
Reality Check: Engagement Is Now a Way of Business
Social media changes everything. Marketing, sales, customer service, they're no longer departments; engagement is now a way of business. Read more
On Social Media, Authenticity Always Wins
This CEO takes pride in being brutally honest online--even if he offends people. This is why he thinks you should do the same. Read more
How to Dramatically Improve SEO
Here's an easy way to determine what your customers want--and how to best meet their needs. Read more
Get Your Customers to Sell for You: 5 Tips
Use your website and social networking to generate easy-to-close referral sales. Read more
4 Creative Ways to Grow Your Business Using the Web
Take your business further than your budget. Think imaginatively to market your business online. Read more
Google Plus: The Most Under-Appreciated Must-Use Social Media Tool
Here's what you need to know about rolling out your small business on Google+. Read more
How to Choose the Best Platform for Your App
Do you develop on Apple iOS, Google Android, or Windows? Or all of the above? Check out the pros and cons for the major platforms. Read more
6 Tips for Mastering Your New LinkedIn Profile
Notice anything different on your LinkedIn profile page? Here's what you need to know. Read more
Using Social Media to Power Community
Social media isn't just a communications tool. According to Doug Ulman of Livestrong, social media done right can propel a community forward. Read more
Secrets to Better (and Cheaper) Online Marketing
Hubspot founder Brian Halligan says you can quintuple your website's traffic--without spending a ton of money. Read more
Simple Tips to Make Your Website Look More Credible
Credibility makes--and breaks--online businesses. Here's how a newcomer in a competitive industry can build trust with customers. Read more
How to Do Social Media Right: 5 Tips
Three Inc. 5000 companies reveal real-life stories about how they've successfully tackled social media. Read more
The New Rules of Viral Videos
They're getting longer and funnier--and they're barely recognizable as advertisements. Read more
8 Ways to Improve Your 'About Us' Page
Chances are, one of the most-visited pages on your website is probably also your weakest. Here are eight ways to fix it. Read more
7 Web Tools Every Start-Up Needs
Whether you're just starting up or need a way to manage existing operations, these tools have you covered. Read more
The Future of Your Commute
You can't work while you drive--yet. But new technology is evolving quickly and could make it happen soon. Read more
Inside the New Domain-Suffix Gold Rush
As great available URLs become rare, start-ups in particular are gravitating toward the domain suffix .co, and blazing a new trail in the process. Read more
Future of Mobile Apps: 4 Predictions
More than 5,500 software developers were asked to look into their crystal balls. This is what they saw. Read more
It's Baaack: Myspace Plots Another Relaunch
If at first you don't succeed, redesign, redesign again. This time, it just might work. Read more
3 Most Important Mobile Marketing Channels
Whether you have a mobile app or a mobile website, here's how you can target your audience and find your mobile presence. Read more
Why Apple's Maps Flap Could Make Your Life Harder
Don't think Apple's buggy new Maps app affects your business? Think again. Read more
Managing Your Agency: 4 Key Ways to Get What You Want
Hiring help with your digital marketing efforts? Start your relationship right by making sure you're in sync on these key points. Read more
You've Outgrown Your Marketing Plan. Now What?
Your ad hoc marketing plan may have worked to get your company where it is now, but chances are it won't drive your future success. Read more
6 Big Myths About SEO
Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time. Read more
Managing Your Company's Facebook Page Just Got Easier
Based on feedback from business customers, Facebook announced a few new features, including its new Page Manager app. Read more
4 Reasons to Be More Visual
Human brains process visual information in very specific ways. Here's how to tap into brain science to get your message across. Read more
Who Is Using Social Media Now?
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools. Read more
5 Ways to Get More Facebook Likes
You have to be everywhere your customers are--including on Facebook. Here are some easy ways to rack up those "likes." Read more
5 Reasons I Hate Facebook's New Ads
The new format does a disservice to both users and advertisers. Here are the details. Read more
6 Smart Tricks to Get Better Feedback
Want to know what your customers really think? Go beyond focus groups and try some of these clever techniques. Read more
Marketing in a Brave, New Multiscreen World
Do your ads easily move across different devices? That's what consumers do--and they won't wait for you to catch up. Read more
Who's Winning the 2012 Social Media Election?
Take a look at how the candidates' social media campaigns measured up this summer. Read more
How to Crowdsource Anything
The next time you need to get something done, you might want to try appealing to the masses for some help. Read more
Path co-founder Dave Morin: 'Why Are We Doing This?'
When the Path social tool first launched, adoption was slow. Here's how it turned around. Watch video
Top 5 Marketing KPIs for Your Dashboard
Which key performance indicators you use could influence your results. These are my top picks. Read more
4 Essential Rules for Online Content
If you don't give customers the content they want--the way they want it--you'll soon be out of customers. Read more
