Social Media


Recent Social Media Articles

3 Tips For Keeping Your Data Safe on Social Media

Cookies track you everywhere online and big data is king. These strategies can help protect your company--and your own privacy--on social sites and the Inter...  Read more

8 Customer Service Sins to Avoid

In a recent customer service survey, United Airlines came in dead last. Here's why--and how not to suffer the same fate.  Read more

Whiny Customers: 5 Types of Complaints (& How to Handle Them)

Thanks to social media, complaining has never been easier. Here's how to deal with your crankiest customers.  Read more

7 Great Tools for Building a Mobile App

Whether you're comfortable with HTML5 or don't know a single line of code, there's a tool for you.  Read more

Facebook's Biggest Problem

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more

How to Fix Your Website

Are you getting the most out of your website? Here are 18 tools and websites you can use to give it a tune-up.  Read more

How to Know if Your Marketing Firm Is Giving You BS

You want results, but all they talk about is "branding." Here's how to know if your PR or marketing firm is handing you a line.  Read more

2 Web Metrics Every Entrepreneur Should Know

What do visitors really do when they come to your website? These two metrics will tell you.  Read more

Where Zynga Went Wrong

It's official: The business is stalling, and Zynga's prospects don't look good. Here's what happened.  Read more

5 Ways to Stand Out in Google Search

Are you making any of these mistakes? You could be hurting your website without even realizing it.  Read more

5 Things You Don't Know About Facebook Exposure

Is Facebook hiding your posts and making you pay to reach your own fans? Here's what's going on.  Read more

How 3 Top Brands Mastered Olympics Marketing

OK, so maybe you can't afford David Beckham. But you can still pick up tricks for hot Web videos from these top brands.  Read more

7 Simple Tools to Keep Your Start-up Organized

Filing expenses, managing leads, tracking website bugs: New tools can help you manage these potential time sucks.  Read more

Reinventing the Billboard

This Chicago start-up aims to remake old-school, outdoor advertising. Here's why Groupon and Clear Channel have already signed up.  Read more

Don't Believe Everything You See on Facebook

The latest scams have migrated to social media. Here are some of the tricks being used on Facebook, Twitter, and elsewhere.  Read more

Attract Record-Breaking Traffic to Your Website

Base your Web content decisions on strong data about what your target demographic wants--not what you want.  Read more

Social Media Plan for Shy People

Twitter-phobia is getting you nowhere. Take these three easy steps to get you off the sidelines.  Read more

How Google Is Killing Organic Search

If your business depends on customers finding you in search results, you're in trouble--and it's likely to get worse.  Read more

4 Secrets for Marketing on Pinterest

Can't spend as much as you'd like to on marketing? Here's how one clothing company uses Pinterest to close the gap.  Read more

Facebook Changes: Are You Up-to-Date?

The social network and its affiliates have been rolling out changes to Facebook ads and more. Are you up-to-date?  Read more

4 Dumb Mistakes That Killed Hashable

This promising start-up was supposed to kill business cards. A series of bad decisions killed the company instead.  Read more

Basic Social Media Mistake Everyone Makes

Why don't more people "like" your business on Facebook or follow it on Twitter? Simple: Your perspective is all wrong.  Read more

Turn Into a Rockstar Speaker: 7 Social Media Tips

If you're presenting--and you should be presenting, if you're trying to grow your business--social media can help you stand out.  Read more

Entice Mobile Users to Open Your Emails: 3 Tips

Here's a little-known secret to get more people to open your email marketing campaigns.  Read more

B2B Marketing on Facebook, Simplified

Facebook isn't always top-of-mind for the business-to-business marketer, but companies are seeing both hard and soft returns by engaging with customers.  Read more

Win Your Digital Strategy Across Platforms: 5 Steps

Don't just build a website and assume your digital job is done. Consider your desktop, mobile, and tablet presences individually.  Read more

Grow Your Business by Buying Domain Names

Want to increase leads and sales on the cheap? Maybe it's time to consider spreading your business across multiple domains.  Read more

7 Habits of Web-Savvy Entrepreneurs

Web-savvy people always know the latest tech trends and they can get more work done faster than you. Here's how to be more like them.  Read more

Smarter Online Marketing: 4 Tips

Check out these quick suggestions to get more out of your tweets, Facebook posts, and email newsletter sends.  Read more

Social Media Marketing: Why It's Not Paying Off

Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong.  Read more

Make Corporate Blogging Painless: 3 Ways

Drive traffic to your corporate blog and keep the content fresh by seeking these sources for relevant content.  Read more

23 Signs Your Web Developer Is Not an Online Marketer

Use this list of warning signs to vet your next digital marketing company.  Read more

The Short Shelf Life of a Facebook Post

A new report reveals just how long your Facebook posts make an impact. Spoiler: It's probably a lot shorter than you think.  Read more

Introducing the 2 Young Men Who Made Pinterest

Pinterest was founded by three friends with vastly different skills. Here's how it coalesced into a wildly popular, $1.5 billion phenomenon.  Read more

5 Time-Saving Tools for Twitter

Check out a round-up of apps that will let you do less and benefit more from your social media marketing efforts.  Read more

Why Your Online Marketing Isn't Working

Attention spans have gotten shorter and the competition has only grown stronger. What are you doing to rise above the noise?  Read more

Secrets of the Email Scammers

There's more business smarts behind those Nigerian money scams than you might think. A new report breaks down what makes them brilliant.  Read more

7 Things You're Doing Wrong on LinkedIn

Most professionals use the social networking site in some capacity--but one expert says they're making a lot of mistakes.  Read more

Using YouTube? 4 Tricks for Video Marketing

If you're not using the video site to market your company, you're missing a huge opportunity.  Read more

Top 11 Ways to Irritate Your Co-workers

Oops. Are you making any of these etiquette mistakes?  Read more