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Social Media
Recent Social Media Articles
Why You Should Care About Marketing Attribution
Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to receive credit. Read more
6 Things You Don't Know About Google+
The search giant's social network isn't about to disappear. And if you use it wisely, you can supersize your online presence. Read more
Is Your Marketing Too... Nice?
T-Mobile is trying to drop its "nice girl" image. Will it work? A look at the challenges of re-making a brand identity. Read more
How to Create a Viral Campaign (Hint: You Can’t)
Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. But you can set yourself up for success. Read more
A Clever Way to Spy on Your Competitors
There's an easy way to know what your rivals are up to online. Don't worry--it's perfectly legal. Read more
Social Media Marketing, Without the Stress
Twitter, Pinterest, LinkedIn: Feeling a little overwhelmed? You're not alone. Here's how one expert handles it. Read more
Social Media Smackdown: LinkedIn vs. Twitter
Those Twitter 'influencers' you're chasing to help you spread the word? They might not be worth your time and effort. Read more
Mark Zuckerberg and the Perils of Soloists
What it means for Facebook, Mark Zuckerberg--and entrepreneurs everywhere--that the Facebook founder is so comfortable maneuvering on his own. Read more
Can You Share Too Much Online? No
The answer to remaining relevant in today's digital marketplace is adopting this simple philosophy: "Share everything, everywhere." Read more
How I Built My Company With Grassroots Marketing
Happy Family became one of the fastest-growing food companies in the U.S. by tapping into a network of moms. Read more
Facebook Ads: Are You Paying More & Getting Less?
Demand has driven ad prices higher even as click-through rates dropped. Have you checked your Facebook performance lately? Read more
8 Pinterest Alternatives to Try
Don't lock yourself into one platform. Here are 8 sites to get your wares in front of more click-happy shoppers. Read more
Viral Video: Funniest Company Spoofs
Humor can be tough to pull off--but these clever marketing videos made an impact online. Read more
How to Get Good Social Media ROI
Seven things you must do to make sure your campaign is measurable and effective. Read more
LinkedIn Will Outlive Facebook. Here’s Why
Facebook's latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Read more
The Dangers of Marketing Half-Baked Products
Should you show the world your technology before it's ready? Google did with Project Glass--but that doesn't mean you should. Read more
5 Presentation Apps to Try
Can't find a projector? Forgot to send key files to colleagues? Solve these and other common problems with a few handy apps. Read more
The Website That Gets Almost Everything Right
Every once in a while, a brand comes along that masters the art of selling things online. Here's one you can learn from. Read more
Facebook & Instagram: Why You Should Care
What does the $1 billion acquisition have to do with you? A look at the dangers of hitching your company to one particular platform. Read more
Online Ads: 7 Dos & Don’ts
You don't need an agency to manage your digital advertising. But if you're going to go it alone, you need to understand a few ground rules. Read more
The New Rules of Customer Engagement
Goodbye, customer touch-points. Hello, ongoing, meaningful contact that actually drives revenue. Here's what you need to know to be more engaging right now. Read more
How SEO Can Shape the Presidential Race
Lessons from the election race: Smart SEO tactics--from keyword research to strategically placed web content--can shape an online reputation. Read more
9 Ways to Get More Out of Google Analytics
Already know and love Google's data tools? Here are nine cool features you may not be using--but should. Read more
Stop "Keeping Up With the Joneses"
When you hear a success story, it might seem natural to emulate it. But who wants to be a lemming? Stop copying and start innovating. Read more
Where Have All the Bloggers Gone?
Have all the bloggers disappeared? Not quite--but blogging seems to be on its way out as a marketing tool. Read more
Marketing Lessons From the ‘Little Guys’
Big businesses need to lighten up, get creative and take a few cues from small business owners. Read more
11 Ways to Maximize Sales With LinkedIn
Even expert users can squeeze out more productivity and sales with LinkedIn’s ready-made tools. Read more
4 Brilliant Video Marketing Campaigns
Having trouble dreaming up a new Web campaign for your product or service? Borrow some ideas from these viral videos. Read more
Content Marketing: Next Big Buzz
If you haven't heard the buzz around 'content marketing' yet, you will soon. Here's what you need to understand now. Read more
Building a Strong Business: Bob Vila
This Old House host isn't just a brand, he's an entrepreneur--and he's reinventing himself in a new economic landscape. Read more
Start-up Marketing: An Essential Road Map
Here's how to spread the word when you're new to an industry, don't have a big budget, and don't have a lot of help. Read more
Are You an Oversharer Online? How to Tell
A new tool scans all of your online activity and lets you know if it's in danger of tainting your reputation. Read more
Note to Tech Start-ups: Cool Products Aren’t Enough
A hot mobile app that gets attention does not a company make. A better way: Build what people want and find a way to make it pay. Read more
Can This Company Become the New Disney?
Rovio, the maker of the wildly popular Angry Birds game, has stolen a few pages from Disney's playbook. The strategy just might work. Read more
4 Ways Big Data Can Trick You
Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results. Read more
4 Social Media Secrets From The Hunger Games
Everyone is talking about it--but that's no accident. Here's what you can steal from the movie's savvy marketing campaign. Read more
Google Analytics: 7 Tricks for Smarter Web Analysis
Most businesses aren't taking full advantage of free, available website data. Here are a few items you are probably missing. Read more
Google’s Search Changes: Should You Care?
Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business. Read more
How to Build a Website That Inspires Trust
Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Read more
