Social Media


Recent Social Media Articles

Internet Users Over Age 50 Flocking to Social Media

Social networking use among Internet users ages 50 and older nearly doubled over the past year, as they look to reconnect with old friends and family.  Read more

Pay With a Tweet

There's a new currency system out there – Pay With a Tweet .  Instead of paying mone...  Read more

The Snooki Strategy

Why "Jersey Shore" is bad for your brand. Plus, the five people you should follow on Twitter and what it takes to make it in San Fran.  Read more

Social Media Grows Up

Twitter co-founder Biz Stone explains how the next wave of social networks will change your business.  Read more

How Would You Sell That: Treasure Hunters Roadshow

The Treasure Hunters Roadshow, a traveling pawn shop, relies on media to spread their word and make a profit off their travels. (It resold this portrait of G...  Read more

Who's Talking about Your Company Online?

Companies are using new reputation monitoring tools to scour the Internet for customer complaints.  Read more

Social Media for Foodies

A flurry of start-ups has set about to create food and dining apps to help foodies follow one another's eating odysseys on the Web. Can they make a profit? H...  Read more

6 Tools for Monitoring Your Reputation

Services like Trackur, Viralheat, and Radian6 keep companies abreast of customer complaints.  Read more

Leaders of the New School

A look at how small companies are taking big social media ideas and advancing them in a thousand incremental ways.  Read more

Facebook to Announce Its Own Foursquare Knockoff

There's no confirmation on this, of course. But multiple news outlets are quoting multiple sources all tipping off the same thing: Facebook will be making...  Read more

5 Secrets of Highly Effective Twitter Users

Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter...  Read more

Why CEOs Should Be More Social

George Colony of Forrester Research believes that more CEOs should consider blogging, tweeting and otherwise putting a human face on their company brand.  Read more

How to Manage Your Online Advertising

According to online advertising experts, the trick to working with digital ad systems is to know how to finesse your strategy so that you get the biggest ban...  Read more

How to Hire a Social Media Specialist

It's key to find a tech-savvy people person who understands that before blogging must come copious research.  Read more

A Nation of Schizophrenic Spenders?

Fitting into the new abnormal economy. Plus, growth on the heels of South Africa's World Cup. Also: What's in a name?  Read more

What Privacy Concerns? People Spending More Time on Facebook

A new report reveals Americans spend nearly a quarter of their online time on social-networking sites like Facebook, up from 16 percent a year earlier.  Read more

4 Ways to Master Social Media Marketing

Toms Shoes is just one of many businesses that have successfully embraced social media to engage and expand their customer base online. Here's how to employ ...  Read more

How to Use Social Media for B2B Marketing

Tips for business owners on using sites like Twitter and LinkedIn to market your services and establish industry contacts.  Read more

Maisha Walker, Inc.com Blogger and Entrepreneur

The president of MessageMedium, a New York City social media consulting company, shares her insights on online marketing.  Watch video

How to Rank High on Google

It doesn't involve paying for links, says SEO expert Neil Patel. Plus, the best way to deal with employee ideas and the rest of today's news.  Read more

Facebook May Be Popular, But Not Well-Liked

Privacy concerns, frequent design changes and aggressive advertising earn the social-networking giant low marks on a consumer survey.  Read more

How to Use Google to Improve Your SEO

Google offers plenty of free tools to help optimize your site for search. Here are a few tips on how to use them to tweak your site and kick up your search e...  Read more

Connecting Your E-mail and Social Marketing

Would you like to connect with your entire email or customer database on Facebook, Twitter, or wherever they live on the Social Web? Flowtown.com may have a ...  Read more

Facebook Surges Everywhere But in the U.S.

The social networking site's user base is evolving rapidly and becoming more global. Does that mean it's time to rethink your company's Facebook strategy?  Read more

How to Use Location-Based Social Networks for Your Business

More small businesses are looking to profit from promotions on location-based social networks such as Foursquare and Gowalla. Here's a guide to tapping in to...  Read more

New Twitter Feature Takes on Groupon

The microblogging site adds an Earlybird feature that will allow companies to offer exclusive, limited-time deals on the site. Should you try it?  Read more

How to Incorporate Badges Into Your Website

Using virtual merit badges keeps users engaged and could help reinforce a particular behavior in your customers.  Read more

Packaging Designed by Customers

Companies, such as A Dog's Life, that are putting customers' photos on packaging are seeing a spike in sales and traffic.  Read more

How to Optimize Your Site for Search

Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines.  Read more

How to Create a Virtual Goods Market

So you've heard there's money to be made in the virtual goods market and you're ready to launch your first virtual goods? Here's some tips on finding real cu...  Read more

Twitter Settles FTC Privacy Case

The Federal Trade Commission puts companies on notice that it expects password protection programs to work.  Read more

Sex Blogger Episode Prompts Change at Twitter Search Engine Topsy

After a sex blogger was unmasked to her employer via Topsy, the company has moved to further protect users' privacy.  Read more

How to Choose the Best SEO Firm for Your Business

A great search engine specialist is hard to find, but the right one can seriously improve your page rank - and your bottom line.  Read more

Launch a New Product on Twitter

While Facebook is good for building long-term customer relationships, businesses are finding that Twitter can be great for quickly building momentum for, say...  Read more

The Wine World Cup

Wine distributor Heritage Link is using the World Cup hype to promote its brand with a social media contest.  Read more

How to Optimize Your Facebook News Feed Presence

To find business on Facebook, first business has to find you. Here's how to master news feed optimization.  Read more

Google's New Bing, I Mean Bling

Google has a new feature t oday. You can't miss it, although it's about as "so wh...  Read more

Social Networking Answers for Skeptics and Newbie’s

I held fast to my beliefs that social networking would eat away at my productivity levels – until my friend landed a spot on a popular network television m...  Read more

5 Secrets to Selecting Highly-Effective SEO Keywords

An Inc. 500 CEO offers his advice on selecting effective keywords for search-engine optimization.  Read more

Death of the Elevator Pitch

Does the speed of your pitch really matter? Plus, Zipcar files for an IPO and a counterintuitive way to lower employee turnover.  Read more