Social Media


Recent Social Media Articles

The Best 5 iPad Apps for Business

Apple's just-launched iPad might be the must-have gadget of the season -- or perhaps the entire year -- but it's more than just a tech toy. Hundreds of dedic...  Read more

How to Write a Social Media Policy

Whether your company is active on social media, your employees probably are. Here are some things to consider when creating a social media policy.  Read more

From Twitter to Bestseller – and TV, Too

Wondering if Twitter is worth your time? Consider the case of 29-year-old Justin Halpern, who somehow managed to gain 1.3 million followers.  Read more

Social Media Branding Exercises

Using networks like LinkedIn, Facebook and Twitter to brand yourself or your company is becoming very popular these days.  Tons of consultancies have...  Read more

Would You Fire an Employee Over a Negative Facebook Post?

A pizza restaurant raises hackles – and consciousness – about corporate social media policies by firing a waitress for ranting about a customer.  Read more

Facebook's New Pledge On Privacy

It took awhile, but Facebook CEO Mark Zuckerberg is finally using water instead of kerosene to put down the firestorm over recent changes in privacy setti...  Read more

How to Build Your Personal Brand

With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever.  Read more

Mark Zuckerberg Rethinks Privacy

Facebook founder, Mark Zuckerberg, is talking. Specifically he's talking to Robert Scoble, the Liz Smith of the tech world (I mean that as a compliment, M...  Read more

How to Use Kickstarter to Launch a Business

Have a little idea that needs a financial boost? Kickstarter could be just the thing you need.  Read more

Mark Zuckerberg's Privacy Settings

Facebook CEO, Mark Zuckerberg, offers this quote on his Facebook page right under his profile picture: "I'm trying to make the world...  Read more

How to Use Twitter as a Recruiting Tool

The social media site is emerging as a tool to identify and engage potential job candidates. Here's how to use Twitter to help you find your next hire.  Read more

Rules of Conduct on Internal Social Networks

Is it okay to take quizzes and challenge your co-workers on your company’s social network? Or post pictures of the wild office holiday party? Now that busi...  Read more

How to Perform A Facebook-ectomy

This says it all about public reaction to Facebook's new privacy settings. One of Google's top trending searches this week is "How do I delete my Facebook...  Read more

Facebook Unveils New Security Features

Social networking site boosts security features in the face of mounting criticism over its efforts to protect privacy.  Read more

Twitter Users Campaign for a National Entrepreneurs' Day

If one million sign a petition addressed to Pres. Barack Obama, March 20, 2011 could become the first annual day dedicated to entrepreneurs.  Read more

12 Tips for Stepping Up Your Social Media Presence

Building customer interest and loyalty online isn't just about Twitter and Facebook anymore.  Read more

Facebook Quitters Create an Opportunity

If search results are any indication, more people are looking for ways to shut down their Facebook profiles. A start-up called Diaspora aims to take advantag...  Read more

Twitter Business Center to Launch

Twitter is beta testing what is tentatively being called "Twitter Business Center". No word on when it may actually launch publicly. But, this is somethin...  Read more

How to Open a (Successful) Food Truck

You're not exactly ahead of the curve, but that doesn't mean you can't make it big. Here are some tips to help steer you.  Read more

Facebook Juggernaut Rolls On

The social networking site has topped Yahoo to become the web's biggest ad publisher.  Read more

8 Ways to Optimize Video Content for Search

Optimizing video for search is incredibly important. Inc. 500 CEO Michael Mothner shares a few tips.  Read more

The Truth About Who's Using Twitter

A new report reveals some surprises about who's using the microblogging service, why they love it, and how Twitter can affect your brand.  Read more

How to Build a Loyal Blog Following

A blog can certainly help grow your business. But what's the secret to getting a loyal following?  Read more

Have You Checked Your Facebook Privacy Settings Recently?

A Facebook glitch points up more security problems on the social networking site, while a new survey shows some people (your employees, perhaps?) don't take ...  Read more

Constant Contact Gets In Touch

Oh my! Who knew Constant Contact would stir up such emotions? Yesterday I wrote a ...  Read more

Reid Hoffman Likes Facebook's Like Button

Reid Hoffman says the social networking site's move to spread across the Web will be good for almost all online start-ups.  Read more

Surprised Employer Fires Sex Blogger

A St. Louis blogger thought she went to great lengths to keep her office life and her personal life separate -- but then it all went wrong. A cautionary tale...  Read more

How to Use WordPress for Business

If you're looking to expand your brand online with a blog or website, you might want to consider using WordPress.  Read more

Playing Marketing Games on Twitter

More local businesses are asking customers to answer trivia questions for a chance to win prizes.  Read more

Online Ads That Follow Your Customers

More small businesses are using the online advertising technique to bring customers back to their websites.  Read more

Behavioral Retargeting for Small Business

How services from AdRoll, Fetchback, and Google keep tabs on your website's visitors.  Read more

Could You Market Chocolate Filled With Air?

John Scharffenberger and other entrepreneurs offer advice to Bubble Chocolate.  Read more

Apple Acquisition News Revealed on LinkedIn Profiles

The notoriously secretive Apple has acquired two companies. News of one deal broke partly thanks to changes in employees' LinkedIn profiles.  Read more

Privacy Concerns Continue to Dog Facebook

Several U.S. Senators and the Federal Trade Commission are looking to regulate Facebook and other social networking sites. How does that affect you?  Read more

How to Handle Employee Blogging

Take note. Employee blogs can disclose confidential business information or talk negatively of your company. So how do you implement a blogging policy?  Read more

Cheap (or Free) Ways to Grow Your Business

A new survey says most small businesses aren't taking advantage of basic online tools.  Read more

Word Of Mouth 2.0

Much is written every day on sites like this advising businesses how to manage customer service online and offline; even better how to...  Read more

Social Media: Measuring Your Company's ROI

Many businesses are devoting a lot of time and energy to maintaining a social media strategy, but is the money being well spent. Here's how to measure your s...  Read more

Why Social Media Really Is Worth Your Time

It pays off in actual business, not just buzz, says a new survey. And the more time you use it for (and the more experienced you become), the better the resu...  Read more

How Facebook's New Features Could Help You

Facebook's latest offerings allow users to see what their friends like as the pals shop, read the news, and listen to music online -- all information you can...  Read more