Social Media: Measuring Your Company's ROI
Many businesses are devoting a lot of time and energy to maintaining a social media strategy, but is the money being well spent. Here's how to measure your s... Read more
Social Media
Recent Social Media Articles
Why Social Media Really Is Worth Your Time
It pays off in actual business, not just buzz, says a new survey. And the more time you use it for (and the more experienced you become), the better the resu... Read more
How Facebook's New Features Could Help You
Facebook's latest offerings allow users to see what their friends like as the pals shop, read the news, and listen to music online -- all information you can... Read more
Should You a Company Sue Over Social Media Comments?
Rule of thumb: Probably not. Here's the tale of one company that's trying -- and what action you can take. Read more
Facebook Advertising To Get Creepier
Taking a page from the Google playbook, Facebook is poised to up its game on targeting ads based on user behavior throughout the web. Let's back u... Read more
Chirp Is The New Flack
Brilliant, Twitter! Simply, brilliant! Like Twitter needs anymore positive hype in the press and media. Then again, you can never have too much good press... Read more
A New Way to Make Yourself Heard on Twitter
After months of speculation, Twitter announces its plan to make money: Promoted Tweets. What does it mean for you? Read more
Should You Advertise on Twitter?
A new start-up from paid search inventor Bill Gross lets you bid on keywords to give your tweets top billing. Read more
Let Your Fans Shop Without Leaving Facebook
Your Facebook fans are likely loyal customers who already spend more on your product than the average consumer. But what if they could make that purchase wit... Read more
Inc. 5000 Applicant of the Week: IMVU
How one company gives life to 3D avatars and virtual landscapes all feed by a multi-million dollar economy. Read more
Facebook Users Object to Privacy Erosion
Users are unhappy with Facebook's plans to allow third-party websites (maybe your company's) access to personal information. Read more
Facebook Services to Remain Free
In a new interview, Facebook's COO gives the clearest picture yet of where the site is heading. What does that mean for you? Read more
Tech Talk :Engineering Site Gets Video Results
A magazine and website geared for design engineers recently started using a new tool to help optimize the company’s online videos and improve their ranking... Read more
How to Use Groupon to Boost Sales
A new service allows businesses to promote deals to its 3 million-plus subscribers. Read more
4 Tips for Using Groupon Coupons
What you need to know before you offer discounts using a group-discount site, including offering your customers Groupon coupons. Read more
Using Augmented Reality to Market Your Business
Business are experimenting with a new technology that allows graphics to be superimposed on a live video stream. Read more
How Would You Sell a Virtual Farmer's Market?
Local Dirt helps people find produce from farms. How can the business grow? We've asked 4 entrepreneurs to weigh in. Read more
How to Create Your Own Augmented Reality
Companies, including Ogmento and Metaio, specialize in augmented reality. Read more
How to Use Internal Collaboration and Social Networking Technology
The trend towards more geographically-dispersed teams is forcing more companies to find ways to connect workers digitally. Here's a look at how social media ... Read more
Keeping Tabs on Your Employees' Facebook Activity
A new software will allow you to track everything your employees publicly do on social media. But should you? Read more
Should You Advertise on Facebook?
Users are more loyal to Facebook than they are to Google News—leading brands to shift their marketing dollars. Read more
Google Redirects Chinese Traffic
Search giant Google has begun redirecting traffic away from Google.cn, its main Chinese site, and to Google.com.hk. Read more
Overemphasis on Brand Building Leads to Mistrust
As social media has flooded the Web with content created by people like me and you, Web surfers are starting to gravitate back to trusted authorities for the... Read more
More Small Businesses Using Social Media to Attract New Customers
A new study shows social media use by small companies has doubled -- and that more than half use it to attract new business. Read more
Fake Steve Jobs Gets a Sitcom Deal
Tips from Inc.'s GrowCo Conference. Following up a day that included presentations by Read more
Is Social Media Worth Your Time?
Do you have time for social media? Chaitanya Sagar, founder and CEO of small business outsourcing company Read more
How to Make a Splash at SXSW
It seems as if every company is looking to create buzz at SXSW in Austin this week. Here are some strategies for making a memorable impression. Read more
For Hire: Social Media Rep for Businesses
Social media is incredibly important...and incredibly time consuming. Many small business owners must choose between properly promoting their companies on Fa... Read more
Online Retail: Getting the Right Product in Front of Your Customers
A few technologies that impact online retail have recently gained wider adoption, and will help consumers find the right products online more easily in the c... Read more
Would You Suspend an Employee Over a Status Update?
A university professor's Facebook postings got her suspended -- and show you can't be too careful when it comes to social media. Read more
How to Lose Customers and Alienate People
A cinema chain employee responds with a rude e-mail to a customer complaint, and a Facebook boycott is born. Read more
DIY Marketing
A new service helps businesses create elegant brochures and business cards at a fraction of the typical cost. Read more
How to Revamp Your Marketing Plan
Denim Therapy is on a mission to save your favorite pair of jeans. Founder Francine Rabinovich wants to make her company the go-to source for jean wearers. H... Read more
Let's Take This Offline
Joel Spolsky's blog put his software company on the map. But he's come to realize that blogging is holding him back. Read more
How to Get Customers on Facebook and Twitter
Tasti D-Lite got a sweet publicity boost when Taylor Swift tweeted to her 800,000 followers about its new location. But how do you get followers when you're... Read more
To Sell a Blog, Build Your Personal Brand
After she lost her job, Michelle Leder parlayed an ability to translate turgid documents into an online business. Read more
How to Make Money on Foursquare
This new social broadcast application can help your business promote deals, get attention, and increase its foot traffic. Read more
11 Ways to Lose Blog Followers and Alienate Readers
Outside of missing the 22 ways to successfully market your blog by ... Read more
Facebook Tops Google in Directing Web Traffic
Do you still need a reason to come up with a social media strategy? New data shows an important shift in web traffic patterns. Read more
Making Cents of Social Media Tools
Tired of new social media services that promise to bring customers to the door? Well, the truth is consumers are using social media to connect, and you might... Read more
