How to Write an Insanely Popular Blog
The most popularly shared articles online, regardless of industry, topic, or even author, often share these similar traits. Read more
Social Media
Recent Social Media Articles
5 Seemingly-Small Secrets to Hyper Growth
Likeable Media co-founder explains how company culture contributed to its five-year catapult to $5 million in annual sales. Read more
Harnessing the Great Big Marketing Laboratory at Your Fingertips
If you're not testing your online marketing, you're wasting time and money. Try these cheap and easy methods. Read more
How to Win When You're the Underdog
Yes, size matters. But it's not the only thing. An ecommerce entrepreneur shows how to compete when you're outmanned and out-spent. Read more
Put LinkedIn to Work For You: 7 Ways
LinkedIn is a great tool if used with skill and purpose. Not every one does. Here are seven tips for getting a good return on your efforts. Read more
Google Antitrust Decision: What Does It Mean For Your Business?
Probably nothing good--the FTC barely slapped Google on the wrist. Now, small businesses have to learn to live with it. Read more
5 Online Marketing New Year's Resolutions for 2013
Want to be a better online marketer this year? Here are five resolutions you should definitely keep. Read more
5 Things Not to Do in the New Year
Getting rid of old habits and old ways of thinking is just as important as committing to new ones. Read more
6 Ways Business Could Change in 2013
At long last, the fax machine may finally die. Read on for more shifts next year that may change how you do business. Read more
Gain More Digital Market Share in 2013
Focusing on these four major trends next year can up your credibility online and on mobile devices. Read more
New LinkedIn Profile Changes Made Easy
LinkedIn keeps changing things up. Frustrating? Maybe. But if you want a power-profile make sure to check out the most recent changes. Read more
5 Tips to Become a Click Magnet
Living on the edge of the Web is no place for an ambitious start-up. Get noticed and boost your pageviews with these tips. Read more
Cars: The Next Big Advertising Platform?
Connected cars are taking mobile marketing to a whole new level. Here's what to expect. Read more
5 Epic Tech Fails in 2012
Inc. columnist John Brandon reveals the products and innovations that once seemed so full of promise, but haven't yet seen great success. Read more
How to Get More Social Media Followers
Likeable Media founder Dave Kerpen says one group of people is more important--and more readily accessible--than any other. Watch video
2013 Trend: Customers Will Get in Your Face
What happens when your customers are your investors and your press? You'll find out soon enough. Read more
2013 Trend: An App for Every Waking Minute
Trend for 2013: Mobile strategy will be paramount next year, as the world moves away from the desktop. Read more
9 Mistakes You're Making on LinkedIn
What separates the master networkers from the amateurs? The former tend not to make these mistakes. Read more
Novices Guide to Running a Webinar
Make the most of your next webinar with these four steps. Read more
4 New Pinterest Tools to Try
If you're not yet tracking your performance on Pinterest, you should. These useful tools can help. Read more
Dave Kerpen: 'Heavy-Handed Sales Messaging Just Doesn't Work Any More'
The trick to generating sales with social media, says Likeable CEO Dave Kerpen, is to use natural human language. Here's how. Watch video
Google+ Communities: New Social Option for Businesses
Like Facebook, now Google+ offers a way to connect with--and presumably market to--like-minded people. Read more
2013 Trend: Ads Will Be Articles & Vice Versa
Forget banners and pop-ups. Instead, connect with consumers via blogs, videos, white papers, and more. Read more
Web Analytics Scorecards--a CMO's Best Friend
A scorecard is a great way to show progress on tactics and hold your team accountable. Here's what yours should look like. Read more
Ask Questions That Are Easy for Your Community to Answer
Likeable Media CEO Dave Kerpen gives examples of humorous questions you can ask to inspire responses on social media. Watch video
Don't Waste Your Time and Money on Email Marketing
Email can be a powerful tool in the marketer's tool kit. Don't get it all wrong. Read more
Customer Gripes: 4 Smart Ways to Respond Online
Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it. Read more
Proof For Skeptics: Cyber Monday is Huge
Here's the backstory on Cyber Monday and what this year's statistics mean for retailers. Read more
4 Business-Friendly Tools From Pinterest
From best practices to marketing buttons and widgets, here are some Pinterest resources to help you get more out of the platform. Read more
Dude, What Happened to Your Marketing Emails?
Turns out, a significant portion of your emails might be going directly into a black hole. Here's what you're doing wrong. Read more
The Perfectly Optimized Press Release
If you want your press release to pop on search engines, hence increasing brand exposure and referral traffic, use these five easy tips. Read more
8 Things Wrong with Your Google AdWords Campaign
You may think you're getting good value from your paid Google AdWords campaign, but chances are you could be doing better. Here's why. Read more
How Social Media Shapes the Conversation Around Israel & Hamas
A sophisticated approach to social media positions Israel as a defensive actor in the conflict in Gaza--and shows the power of the medium. Read more
Don't Delete Negative Comments. Say 'I'm Sorry'
Dave Kerpen, CEO of Likeable Media, explains how to best handle customer complaints made public on social media. Watch video
Say Hello to the One-Size-Fits-All Website
You could drive yourself crazy trying to build different versions of your website to fit every screen. Or you could try this strategy. Read more
Entertain Your Audience: 3 Essentials of Compelling Videos
Kevin Daum, author of Video Marketing for Dummies, says a good story is just one aspect of a memorable video. Watch video
The Difference Between Earned and Owned Media
Here's the basics on where your content appears online and how to position yourself as an industry thought leader. Read more
Build Your Blog Traffic: 12 Rules
Learn what it takes to build up your blog readership from a master blogger with over a million hits each month. Read more
6 Tips for a Perfectly Timed Facebook Post
To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. Read more
5 Myths of Video Marketing (& How to Overcome Them)
Are you making the most of your online video program? Here are five big misconceptions you should avoid along with effective remedies. Read more
