The New Basics of Marketing
What you need to know about: websites, email, mobile phones, social networks, viral video, blogging. Read more
Social Media
Recent Social Media Articles
Social Networks: Up And Down The Social Register
For companies that market to niches, one of these specialized social networks may be a better value. Read more
A Digital Makeover for the Modeling Business
How Ford Models became the hottest thing on YouTube. Read more
What a Microsoft/Yahoo Combination Means
For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Go... Read more
Mobile Phones: A Pocketful of Marketing
The future is calling. Pick up! Read more
Google Launches Online Marketing Challenge
Students will help local businesses create an AdWords online marketing campaign. Read more
A Software Company's Whimsical Widgets Were an Instant Hit. But Its Core Product was Getting Overshadowed.
To embrace or flee Facebook? Read more
How to Get Profitable Sales Leads Online
The online lead generation industry has recently come under scrutiny. Here's how to make sure you get the best leads for your buck. Read more
MySpace to Launch Advertising Service
MySpace, a division of News Corp. (NYSE:NWS), has plans to launch a self-serve advertising service targeted at small and midsize businesses and anyone els... Read more
What's the Harm? Allowing Ads on Your Website
It seems like a tempting way to make a little extra cash, but is allowing advertising on your business website worth it? Read more
Is Facebook Really Worth $15 Billion?
Maybe not. Microsoft's $240 million investment in the wildly popular social networking site is turning heads, but some insiders describe the valuation as "ri... Read more
The Independent
Clint Greenleaf, the founder of Greenleaf Book Group, gives authors an alternative to the stodgy New York publishing industry. So what does it take to pen... Watch video
Beyond YouTube [Audio]
Online video is transforming the way companies communicate with customers and employees. How can your company take advantage of the trend? Associate edito... Watch video
Microsoft To Offer New Web Marketing Services
Following the rebranding of Microsoft Office Live Small Business earlier this week, Microsoft (NASDAQ:MSFT) has teamed up with The Search Agency to offer ... Read more
55-Alive! Wants to Be MySpace for the Baby Boomer Set.
Can it raise $250,000? Read more
How E-mail Marketing Works
While avoiding spam like the plague, integrating legitimate e-mail marketing with other advertising strategies yields best results for small and mid-size bus... Read more
Helping Customers Help Each Other Online
A growing number of companies are creating online community forums, or other ways for customers to interact. This not only improves customer satisfaction, bu... Read more
How I Did It: Mike Walrath, Founder, Right Media
As told to Sarah Goldstein Industry: Advertising & Marketing 2007 Inc. 500 Ranking:... Read more
The Push to "Pull" in Online Marketing
In the Internet age, businesses no longer need to focus on "pushing" marketing information to potential customers. But they had better know how to make sure ... Read more
Can You Spot the Real Utube?
Millions of Web surfers couldn't, so now there's a lawsuit. Read more
Silicon Valley's Dark Days
The mighty tech corridor is losing power. Literally. Read more
The Monster Dilemma
Posting jobs on the Web is easy. It's sifting through hundreds of resumés that's a pain. Read more
What's Next: Beyond Facebook
There are people who have the answers you've been searching for. Here's how you'll find them. Read more
Beyond Facebook
There are people who have the answers you've been searching for. Here's how you'll find them. Read more
Think Employees Are Fudging Their Timesheets? Try Fingerprinting Them
A weekly look at the latest products and services designed to help you run a better business. Read more
How to Learn Search Engine Optimization
Every business wants to be found. Figuring out how to get your business to show up in the rankings when a potential customer uses a search engine is an art f... Read more
HedgeStop Wants to be the MySpace of the Financial Community
Now it needs $2.5 million. Read more
Does Google Enable Trademark Infringement?
What small businesses need to know about the legal risks involved with advertising online with search engines. Read more
The Outsider [Audio]
Some companies are now employing outside bloggers, to chronicle almost everything that goes on behind closed doors. Can it really help your business? Arti... Watch video
Local Search -- How Do I Use it for My Business?
Some small business owners don’t see the value of online advertising because they aren't interested in attracting website visitors worldwide. Local search ... Read more
The Outsider
Want to learn the truth about your business? Hire a blogger. Read more
How We Did It: Stewart Butterfield and Caterina Fake, Co-founders, Flickr
The original plan had been to create an online game. But they were just about out of money. And then Butterfield had this crazy vision of building a photo-sh... Read more
Changing the Way People Search
New start-ups are changing the way people search the Web -- and the way advertisers reach them. Read more
What's Next: Blinded by the Buzz
Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. Read more
Going Viral
A smart video campaign can generate low-cost buzz. Here's how Heelys does it. Read more
Contagious Commercials
How to get in on the YouTube craze. Read more
Setting Up Search on Your Site
A search tool can help customers find the products they want to see or buy. Read more
Should You Pay for Clicks?
Attracting traffic to your company’s website may be worth buying clicks. Here are the pros and cons of using ad-based tools. Read more
Top Tips for Boosting Your Search Engine Ranking
Not all Web pages are treated alike. Learn what the search engines look for to move your site onto the first page. Read more
How to Avoid Search Engine Stumbling Blocks
Want to rank at the top? There are tricks to avoid a low ranking on a search engine. Read more
