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Quora Makes a Move for Big Growth

Unlike many fast-growing Web start-ups in Silicon Valley, Quora isn't moving to San Francisco. But it is moving into a space four times its size.

Since its launch in 2010, question-and-answer website Quora has been likened to both Wikipedia and Twitter. But, at least in one way, Quora is making a move to distance itself from both sites: The start-up is relocating to Mountain View--and not to San Francisco, where the other two companies are located.

According to a Bloomberg report, the 3-year-old start-up plans to move to a new building just eight miles down the road from its current location in Palo Alto. The new building can hold 150 people--nearly four times the size of Quora’s current staff. Co-founder Adam D’Angelo, who was Facebook's CTO in the early days, told Bloomberg he and his team are focused on curating the user-generated questions and answers that make up the site's content.

“We spend a lot of time just keeping up with the growth, making sure the site and product can scale to accommodate all the new users,” he told Bloomberg. 

D’Angelo said the content of Quora is on the move, too. Once largely populated by tech and start-up questions and answers, the site now has more content on food, entertainment, and health. In fact, D'Angelo claims that less than half of the top 20 topics discussed on Quora in 2011 were tech or start-up related. The geography of its users is expanding as well, he says, with less than 10% of U.S. traffic coming from California.

“It used to be that people thought of Quora as a Silicon Valley site,” D’Angelo told Bloomberg. “We’ve diversified a lot.”

As for plans to make money off the more diverse user base, D'Angelo claims it's not yet a priority. “As we hire more people and we’re able to get more on top of things, then we’ll probably start to experiment with some revenue-generating products.”

For the moment anyway, Quora has plenty of cash--the start-up closed a $50 million investment round led by serial investor Peter Thiel in May.

Last updated: Jul 19, 2012

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