Google Buys Social Media Marketing Start-up Wildfire
BY Maeghan Ouimet
Wildfire, which initially became popular because of Facebook, sells for a rumored $250 million.
Although Facebook is the reason it took off, social media marketing platform Wildfire has decided to join forces with Google. The start-up announced Tuesday that it has agreed to sell to the search giant.
Four-year-old Wildfire, which was backed by Facebook's fbFund, Summit Partners, and 500 Startups, is rumored to have sold for $250 million.
Wildfire claims to be the first social media marketing company to integrate its software directly with Facebook, Twitter, YouTube, and LinkedIn. The start-up currently serves nearly 16,000 businesses, including 30 of the world’s top 50 brands, with its suite of social media marketing services. Current services start at $5 per promotion for the basic service and go up to $250 per promotion for premium services.
“We truly could not think of a more perfect home for Wildfire,” founders Victoria Ransom and Alain Chuard wrote on the company’s blog. “It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers.”
The 400-person company based in Redwood City, California, says it will remain “bi-partisan” for now and continue to help brands market not just on Google+ but also on Facebook, Twitter, YouTube, Pinterest, LinkedIn, and more.
MAEGHAN OUIMET is a business and culture reporter whose work has appeared in Boston Magazine and Rolling Stone. She covers technology start-ups and innovations from the San Francisco bureau for Inc.com. @MaeghanO