The news came out of a press conference at the Cannes International Festival of Creativity: Twitter plans to expand its advertising platform internationally, bringing promoted tweets, trends, and accounts--its primary ad products--to more than 50 countries by the end of the year.
The Guardian (UK) reported that Twitter founder Jack Dorsey and CEO Dick Costello said this international advertising plan is a step in the right direction for the six-year-old company. The company's end goal--whether it's an IPO or acquisition--is still an open question, as the duo declined to rule out either option. The two emphasized the company's continued growth oversees.
"Growth is still broad-based and global," Costolo said at the press conference, according to The Guardian. "We are still growing quite fast month on month in the UK, Mexico, Spain, Italy, France… Saudi Arabia is our fastest-growing market percentage-wise month on month."
Mashable reports that Twitter is expected to make nearly $260 billion in ad revenue this year--nearly all coming from U.S. companies. While no solid dates were announced regarding when the international ad programs will begin, The Guardian reports they will roll out first to countries in Latin America and Western Europe, including Spain and Germany.
"Europe is very different from Silicon Valley," Dorsey told The Guardian. "There is a whirlpool of technology conversations [in the Valley]. I do wish some of that energy and attitude would spread.”
MAEGHAN OUIMET is a business and culture reporter whose work has appeared in Boston Magazine and Rolling Stone. She covers technology start-ups and innovations from the San Francisco bureau for Inc.com. @MaeghanO