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The Direct Marketer's Legal Adviser, By Robert J. Posch. Mcgraw-hill, 1221 Avenue Of The Americas, New York, Ny 10020; 242 Pp., $24.95.
What with regulations such as having to ship a mail order within 30 days, the direct-mail practitioner's address no longer is Easy Street. In this comprehensive guide, local and federal rules are concisely discussed and interpreted, covering such areas as copy claims, telephone dunning, list rental, negative options, sweepstakes promotions, and credit disclosure.
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