Shortsighted

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Ms. Julie Brumlick has proved one thing: She's a terrific public relations agent ("Hot Type," Spotlight, September).

As a type director for a very large advertising agency with 20 years in the field of typography, I spend my days dealing with typographers in New York City. Brumlick does about 20% of what the average ad typographer does in New York.

Brumlick is doing a one-person act as the only sales representative for her firm. She obviously has no corporate sense.What happens if she gets tired of running a type shop and decides to run off to Acapulco next year? Where do her faithful customers and faithful employees go then?

Shortsighted attitudes, I find, are prevalent with small-buainess operators. One should approach doing business with such a company very cautiously.