Supersalesman Or Snake-oil Salesman?

 

Your article about Chuck Sussman and all the fun he has in direct-mail marketing is yet another story about a hotshot salesman who produces something of very little value, and who does not measure up to my standards of business morality. I read business publications to get the knowledge to help me run my business better, and to help it grow. When INC. focuses on sales gimmicks rather than on true innovation, it is not worth my reading time.