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After 25 years as a movie-studio executive, Joseph A. Adelman recognized a unique audience for a new theater chain. Kidpix Theaters Corp., in Los Angeles, caters exclusively to children ages 5 to 11. Its mall theaters, the first of which opened last November, show cartoons and other shorts to kids whose parents want to park them for awhile. A $3 ticket buys up to two hours of supervision. The theater is dimly lit during the show so the kids, who are supervised by college students, aren't spooked by the dark.

Last updated: Jun 1, 1986




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